Sports Media Digest- September 24, 2013

NBC Sports Acquires Rights to Sochi and Rio Paralympic Games

NBC Sports announced today that it has acquired the rights to the 2014 Sochi and 2016 Rio Paralympic Games.

The network will provide 116 combined hours of coverage in the United States. NBC and NBC Sports Network (NBCSN) will combine to air 50 hours of television coverage for March’s Sochi 2014 Paralympic Winter Games, starting on March 7 with the Opening Ceremony. It will be followed by daily coverage of all five Paralympic sports in the Sochi program, before the Games’ Closing Ceremony is broadcast on March 16.

In September, 2016, NBC and NBCSN will show 66 hours of coverage from the Paralympic Games in Rio de Janeiro, Brazil, an increase of 60.5 hours from the coverage of the London 2012 Paralympic Games. The 2016 Games are set to be the biggest yet with more than 4,300 athletes competing in 22 sports, and aim to build on the success of London 2012 which were broadcast to a global cumulative audience of 3.8 billion in 115 countries.

“We are absolutely delighted to announce this two-Games agreement with NBC and the USOC as it provides more airtime of the Paralympics than ever before in the U.S.,” said Sir Phillip Craven, president of the IPC. “Following the success of London 2012, we said it was absolutely essential for the growth of the Paralympic Movement and the Paralympic Games that in future years U.S audiences had a greater opportunity to watch some of the world’s best elite athletes in action.

“This is tremendous news for sports fans, too, many of which will be able to watch a Paralympic Games live for the first time. I am sure they will be as captivated and emotionally enthralled as the billions around the world who tuned into London 2012 last summer.”

“With the support of the IPC, USOC and leading corporate sponsors, we are thrilled to provide an unprecedented level of coverage for the Paralympic Games from both Sochi and Rio,” said Gary Zenkel, president of NBC Olympics. “We look forward to telling the inspiring stories of the athletes and capturing the compelling competition across NBC and NBCSN.”

NBC Continues its Ratings Dominance on Sunday Night Football

After four games, NBC Sports reports that Sunday Night Football is averaging an audience of 23.1 million viewers.

Sunday’s Bears/Steelers contest was the top rated program of the night, beating CBS’ telecast of the Emmy Awards by 3 million viewers.

NBA Inside Stuff Returns to NBA TV with New Hosts

NBA TV announced today that it will once again produce the popular NBA Inside Stuff program with two new hosts.

The program will be hosted by former NBA star Grant Hill and Atlanta-area radio and television personality Kristen Ledlow.  The new iteration of the show will debut Saturday, November 2nd at 12:00 noon and have a run of 26 episodes.  The return of NBA Inside Stuff will also include brand extensions across the entire NBA Digital portfolio and social media integration across all platforms.

“We look forward to bringing Inside Stuff to the next generation of NBA fans,” said Christina Miller, senior vice president and general manager of NBA Digital.  “The series will offer fun, original content for our fans including all access features, must-see highlights and all-new segments which we will present across all screens”

 

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