It is becoming more and more evident that sports media entities are looking to expand their content with little or no financial obligations. We have recently seen collaborations between newspapers in coverage of local professional sports.
Another major sports media organization is expanding its content through partnership. Yahoo Sports is now incorporating content from the SB Nation family of bloggers.
With the news that ESPN has done the same- linking with idependent blogs for basketball and football coverage- do we really need to continue the discussion as to the quality of some blogs? Respectability has arrived. We should all accept, and embrace it.