ESPN Touts its Ranking Across Digital Platforms
ESPN Digital reported today that its platforms continues to rank number one in terms of average audience minutes, share of the audience and minutes per user.
From ESPN PR her are some other numbers from the network:
• Users watched 251 million ESPN digital video clips. 73% were viewed on computers, 16% on mobile devices and 10% on YouTube.1
• Viewers spent 476 million minutes with WatchESPN and ESPN3 live and on-demand programming across all platforms.1
• ESPN sent 2.8 billion alerts to 27 million people in July, up 71% from a year ago.
Event though ESPN has much to praise, it continues to lag in second behind Yahoo! Sports in terms of unique users each month.
ESPN Deportes and ESPNews Now Available on WatchESPN
ESPN continues to add more content to its WatchESPN online app. The network today announced the availability of ESPN Deportes and ESPNEWS on WatchESPN. The channels are now available online at WatchESPN.com, on smartphones and tablets via the award-winning WatchESPN app and on Apple TV.
“ESPN Deportes and ESPNEWS serve different audiences, and with today’s launch on WatchESPN, we’re now able to deliver both networks across all screens to their respective viewers,” said David Preschlack, executive vice president, Disney and ESPN Media Networks. “At the same time, we are building greater value to the multichannel video subscription for customers of our distributors by adding a wider range of networks available on WatchESPN.”
In order for users to access the content online, it much authenticate that they are television subscribers of the networks.
Wimbledon Gentlemen’s Championship Highest Rated Tennis Event Ever on ESPN- ESPN reports that yesterday’s Gentlemen’s Final at Wimbledon gave the network a coverage rating of 2.9, making it the highest rated tennis match on the network. The total rating for the final was 2.5, 39% higher than a year ago. The Women’s total rating Saturday was 2.0, up 5% over 2011. Over the course of the tournament, ESPn had an average audience of 981,000 viewers, up 65% over last year.
Turner Gets Solid Ratings For NASCAR- Turner Sports reports that this weekend’s coverage of the Coke Zero 400 at Daytona scored a 3.8 rating and 6.18 total viewers, making it the highest rated Daytony 400 event since 2008. The race was simulcast on both TNT and truTV and featured Wide Open coverage, where the race was aired uninterrupted by commercial breaks. The 3.8 rating was 12% higher than a year ago.
Online Viewers of ESPN Set Records for June- ESPN reports that its programming online on ESPN3 and WatchESPN topped 1.1 billion minutes viewed across computers, smartphones, tablets and Xbox to record its best month ever. It also logged an average minute audience of 24,467 across platforms, up 452 percent compared to the same month last year on computers. The numbers were bouyed by strong viewing online for its coverage of Euro 2012.
MLB Network to Produce Documentary on Daryl Kile- With 2012 being the 10th Anniversary of the passing of former Cardinals, Rockies, and Astros pitcher Daryle Kile, the MLB Network will produce a special documentary on his life. The Life and Death of Darryl Kile looks back at Kile’s All-Star career, his reputation as a great teammate and family man, and how his death impacted the Cardinals’ play throughout the rest of the 2002 season. Kile died of a heart attack on June 22, 2002 prior to a game between the Cardinals and Cubs. The documentary will feature many exclusive interviews and will be narrated by Bob Costas. The one-hour film debuts Thursday at 9:00p.m. ET.