The ratings from this weekend’s NFL Wild Card match-ups are in…and the big winner appears to be CBS, which had the thrilling AFC overtime tilt between the Steelers and Broncos.
CBS reports that the overnight rating for the Broncos’ 29-23 overtime win was 25.9, making it the highest-rated Wild Card game in 24 years and 38% over last year’s game between the Ravens and Chiefs. The last time the networks saw this high a rating for a Wild Card game was in 1988 when the Seahawks and Oilers registered a 26.7 on NBC.
Fox’ Sunday match-up between the Falcons and Giants garnered a 17.3 overnight rating, up 1% from the 2011 Sunday 1:00p.m. ET match-up on CBS. The game was the highest rated Wild Card Sunday 1:00p.m. ET game since 2004.
NBC had a solid rating for its pair of games on Saturday, although the numbers were below 2011. The prime time match-up between the Lions and Saints earned NBC a 19.3 rating, down from last year’s 20.8/33 for the Jets and Colts, the highest-rated Saturday Wild Card primetime overnight ever. The late afternoon match-up between the Bengals and Texans earned NBC a 15.3 overnight rating. That is down from last year’s Saints/Seahawks game which registered a 18.3.
And they said it wouldn’t last. We have reached the 20th edition of the Sports Media Weekly Podcast.
This week Ken Fang at Fang’s Bites and I talk about the humongous ratings realized from the AFC and NFC Championship games from this past weekend and how that may bode well for CBS’ numbers for Super Bowl XLIV.
We also touch upon the controversial ad CBS is planning to air Super Bowl Sunday from a pro life group featuring Heisman Trophy winner Tim Tebow.
We also touch upon the continued perception of east coast bias on the part of ESPN and Fox as they begin laying out their prime time baseball line-up.
Our guest this week is Dr. Steve Dittmore, Assistant Professor of Recreation and Sports Management at the University of Arkansas. Steve joins us to talk about his interest in introducing social media networks into sports business. He also talks about the failed bid of Chicago to secure the 2016 Summer Olympics as well as his interest in issues surrounding carriage of local teams by regional sports networks.