Super Bowl XLVI

Sports Media Digest- February 9, 2012

Super Bowl XLVI Sets Hispanic Viewership Records-  More viewership information continues to emerge from Super Bowl XLVI.  According to the NFL, an average of 10.4 million Hispanic fans tuned in to the game.  Its the second straight year over ten million Hispanics have viewed the game, and a 68% increase in Hispanic viewership over the last five years.

Former ESPN-er Wechsler Hired by NBC Sports-  The NBC Sports Group today announced that it has hired Ron Wechsler as its new Vice President of Original Programming for the NBC Sports Network.  Wechsler will create original programming and branded entertainment for NBC Sports Network.  Wechler previously worked for ESPN, where he was Vice President, series development & production, in the ESPN Content Development unit.  Most recently he developed content for ESPNU.

MLB Network’s Baseball IQ Continues Tonight-  The next edition of the MLB Network’s game show Baseball IQ will continue tonight with two episodes.  All contestants work for the 30 MLB clubs and are plying for charity.  Tonight’s first episode airs at 9:00p.m. ET and will pit the Diamondbacks against the Reds.  At 9:30p.m. ET the battle will be between the Dodgers and Rockies.  Next week M:B Network will air two shows each day Tuesday, Wednesday and Thursday beginning at 9:00p.m. ET with the Mets vs. Braves and Cubs vs. Nationals on Tuesday, Angels vs. Mariners and a representstive of the Hall of Fame vs. the Twins on Wednesday, and Red Sox vs. Rays and Royals White Sox on Thursday.

CBS Sports Network College Hoops for the Weekend-  CBS College Sports Network will have three college basketball games Saturday and one on Sunday.  Army-Navy will conduct a doubleheader Saturday in West Point, N.Y. Bob Socci and Leah Secondo handle the call for the women’s game at 12:00P.m. ET, while Vince Curran joins Socci to announce the men’s match at 2:30p.m. ET.   The day will end with a Mountain West contest between Boise State and Air Force  at 9:00p.m. ET.  James Bates and Steve Lappas have the call. Sunday at 12:00p.m. ET Don Criqui and Mike Gminski will call the American East match-up between Stoney Brook and Vermont.

Two College Hoops Games on CBS This Weekend-  CBS will have a pair of college hoops games this weekend, one on Saturday and one on Sunday.  Verne Lundquist and Clark Kellogg will call the Big East game Saturday between # 2-ranked Syracuse and Connecticut at 1:00p.m. ET.  On Sunday Kevin Harlan and Bill Raftery will be on site for the Big Ten match-up between #22 Michigan and Illinois, also at 1:00p.m. ET.

CBS Covers AT&T Pebble Beach Pro-Am Saturday and Sunday-  Following college basketball on Saturday and Sunday CBS Sports will have live coverage of the PGA Tour’s AT&T Pebble Beach Pro-Am.  Jim Nantz will anchor the action, which begins both days at 3:00p.m. ET.

Over Two Million Stream Super Bowl XLVI

NBC Sports today reported that the first ever live stream of a Super Bowl attracted 2.1 million users, making Super Bowl XLVI the most watched sporting event online ever.

The stream was available on both as well as NBC Sports’ live stream was also available on NFL Mobile only from Verizon.

Here are the particulars on online viewing from NBC:

Online Traffic Data

Unique Users – 2,105,441 (live stream online)
Live Video Streams – 4,589,593 (live stream online)
Total Minutes Streamed – 78,624,422
On-Demand Clips – 1,838,812 VOD clips viewed
User-Generated Camera Switches – 1,835,676
Engagement – More than 39 minutes per visit.

Sports Media Weekly Podcast Special Edition- Super Bowl XLVI Recap

With Super Bowl XLVI still fresh in our minds Ken Fang of Fang’s Bites and I thought we would produce a special podcast of our thoughts on the media coverage of the big game.

Ken and I look at the historic viewership for the game and on NBC’s coverage; from pre-game, through the game itself, and Madonna’s half time show.  We also review the Super Bowl ads and how respectful people were on Twitter.

NBC’s Coverage of Super Bowl XLVI on Sunday

I rarely post entire press releases from media outlets, but today I will make an exception.  There is so much information coming from ESPN, NFL Network, and NBC on their pre- Super Bowl coverage on Sunday that it makes sense just to throw it all out there.  Here is the rundown of the day’s coverage by NBC, which will telecast Super Bowl XLVI:

Indianapolis, IN – February 2, 2012 – Bob Costas will open NBC Sports’ six hours of Super Bowl XLVI pre-game coverage with a live report from Georgia Street in downtown Indianapolis at Noon ET on Sunday, Feb. 5. In the hours leading up to the game, NBC Sports will surround the Super Bowl teams with live team hotel and sideline reports, player features and interviews, and X’s and O’s analysis.

Coverage will also include the events surrounding the Super Bowl, including an interview with halftime performer Madonna, live musical performances, red-carpet interviews with music, television and film stars, reports from the festive atmosphere taking place just outside Lucas Oil Stadium, and more. NBC News’ Matt Lauer will also interview President Barack Obama during a special pre-game edition of TODAY airing late Sunday afternoon.

In addition to Costas, NBC Sports’ Sunday Night Football team ofAl MichaelsCris Collinsworth and Michele Tafoya, andFootball Night in America team of Dan PatrickTony Dungy,Rodney HarrisonPeter King and Mike Florio will contribute to the pre-game coverage, with taped interviews and live on-site commentary and analysis. Liam McHughAlex Flanagan andRandy Moss will report from the team hotels, Doug Flutie will appear in field-set segments, and The Weather Channel’s Jim Cantore will provide reports on the weather and event atmosphere.

Green Bay Packers quarterback Aaron Rodgers and Pittsburgh Steelers wide receiver Hines Ward, two Super Bowl MVPs who each played in last year’s game, will join NBC Sports’ coverage as guest analysts. Ward, who has played in three Super Bowls and won two, was named MVP of Super Bowl XL when he made five catches for 123 yards and a touchdown in the Steelers 21-10 win over the Seattle Seahawks. Rodgers, who is an NFL MVP candidate this season, passed for 304 yards and three touchdowns in last year’s Super Bowl, helping the Packers defeat Ward’s Steelers, 31-25, and earning him the MVP award.

Following is a summary NBC Sports’ Super Bowl XLVI pre-game coverage:


Hotel & Arrival Reports: Randy Moss will provide updates from the Patriots team hotel, while Alex Flanagan will report from the Giants hotel. They will also report on their respective teams’ arrival at the stadium.

Field Set: Doug Flutie (playing quarterback), Cris Collinsworth (wide receiver), and Rodney Harrison (defensive back) will analyze the play of Giants wide receiver Victor Cruz and Patriots tight end Rob Gronkowski, acting out the X’s and O’s on the field of Lucas Oil Stadium.

Interviews: During the two weeks leading up to the game, NBC Sports conducted extensive interviews with Super Bowl XLVI players and coaches:

· Bob Costas interviews Tom Brady

· Dan Patrick interviews Eli Manning

· Tony Dungy sits with Tom Coughlin and visits with Victor Cruz at his former Paterson, N.J. home.

· Rodney Harrison interviews his former coach, Bill Belichick, and goes on the field with Patriots tight end Aaron Hernandez. 

· Al Michaels visits with Patriots owner Robert Kraft, who has dedicated this season to his wife Myra, who passed away in 2011.

Hometown Hero: How does a player get to the Super Bowl? NBC Sports will visit the hometowns of five of Sunday’s featured players — Eli Manning and Jason Pierre-Paul of the Giants, and Tom Brady, Aaron Hernandez and Wes Welker of the Patriots – by speaking with the people who made an early impact on their lives, including former coaches, teachers and neighborhood friends.

Steve Gleason: Peter King tells the story of former New Orleans Saints special teams standout Steve Gleason, who was diagnosed with ALS in 2011. Gleason famously blocked the punt that led to an early touchdown the night the Saints returned to the Superdome after Hurricane Katrina. King chronicles the challenges facing Gleason and his family while battling the debilitating muscular disease.

Vince Wilfork: Get ready, America. Here come the Wilforks. NBC Sports visits the home of New England defensive lineman Vince Wilfork, and discovers the surprising personalities behind one the fiercest players in the league.

Mathias Kiwanuka: NBC Sports examines the compelling story of Giants linebacker Mathias Kiwanuka, who grew up in Indianapolis and graduated from Cathedral High School, located roughly 10 miles from Lucas Oil Stadium. However, Kiwanuka’s true roots extend back to Africa and the compelling story of his grandfather, Benedicto Kiwanuka, the first prime minister of Uganda, and a man assassinated by the regime of notorious dictator Idi Amin while he served as Amin’s chief justice in 1972.

Behind the Quarterbacks: NBC Sports will examine the people behind Sunday’s successful quarterbacks by interviewing Eli Manning’s parents, Archie and Olivia, and Tom Martinez, who has served as Tom Brady’s mentor and personal quarterback coach since high school.

Additional Features & Interviews: In addition to the aforementioned features, additional pieces will air on wide receivers Hakeem Nicks and Victor Cruz of the Giants, and tight end Rob Gronkowski and punter Zoltan Mesko of the Patriots.

Helmet Catch: Bob Costas interviews live former Patriots safety and current NBC Sports analyst Rodney Harrison along with former New York Giants wide receiver David Tyree, two men who are forever linked in NFL history due to Tyree’s famous and improbable “helmet catch” in Super Bowl XLII.

Commissioner Goodell: An excerpt from Bob Costas’ one-on-one interview with NFL Commissioner Roger Goodell from Thursday night’s Costas Tonight: Live from the Super Bowl will air.

NFL Turning Point: The NBC Sports Network program, which normally highlights the “turning point” of a game by utilizing NFL Films’ unsurpassed access and production, will examine the “turning point” of the season for both the Giants and Patriots.

Road to the Super Bowl: Kicking off NBC Sports’ six hours of pre-game coverage at Noon ET is NFL Films’ Road to the Super Bowl. How did the New York Giants and New England Patriots advance to Super Bowl XLVI in Indianapolis? Re-live the journey as only NFL Films can present it. Road to the Super Bowl begins with Kickoff Weekend and chronicles the 2011 NFL season utilizing NFL Films’ signature captivating video and sound from on the field, and in the locker room from exclusive player and coach wirings.


Interview: NBC News’ Matt Lauer will interview President Barack Obama from The White House during a special pre-game edition of TODAY airing late Sunday afternoon.


Madonna: Bob Costas interviews The Material Girl herself, Madonna, who will perform in Sunday’s Bridgestone Super Bowl XLVI Halftime Show. A world class entertainer, singer, songwriter, actress, producer, director and video visionary, Madonna has sold more than 300 million records in the course of her three decade career as The Material Girl. She is a Rock & Roll Hall of Fame inductee. Her last tour was the most successful tour by a solo artist in history.

Red Carpet: Nick Cannon hosts NBC’s pre-game red-carpet coverage. Celebrities expected to attend include: Adam Sandler; Danny Devito from Universal Pictures’ upcoming film, The Lorax; Chris Evans from The Avengers; and the stars of NBC’s new primetime programs — Adam Levine, Cee Lo Green, Blake Shelton and Carson Daly of The Voice, which makes its second-season premiere immediately after the Super Bowl; Katharine McPhee of Smash, which debuts Monday night; and Jessica Simpson ofFashion Star.

Live Performances: Musical acts Lenny Kravitz and The Fray will perform live from the NFL’s Super Bowl XLVI Tailgate Party.

Top Chef: Bravo’s Emmy Award-winning culinary show, Top Chef, will be on-site in Indianapolis with host Tom Colicchio and two popular former contestants, Richard Blais and Antonia Lofaso, competing to create the perfect tailgate food. Tony Dungy and Rodney Harrison will determine which of their tailgate preparations wins.


Zip Line: In addition to filing weather reports, The Weather Channel’s Jim Cantore will provide reports on the fan atmosphere surrounding Lucas Oil Stadium, including a ride on the popular 800-foot zip line located in the Super Bowl Village in downtown Indianapolis.

Indianapolis Legacy: NBC Sports will examine how Indianapolis became a shining example of how the biggest of sporting events can provide the means to unite a community in astonishing ways. After the city was awarded the game in 2008, it used the Super Bowl to plant thousands of trees, fight cancer, redevelop an entire neighborhood, and bring hope to those in need. When the Super Bowl is over, its impact in Indianapolis will remain for a very long time.

Great Moments in Indiana Sports History: NBC Sports examines the role the state of Indiana has had on some of sports’ greatest moments. The personalities and events featured include Larry Bird, John Wooden, Bobby Knight, Hank Aaron, the Indy 500, and Hoosiers.


The NBC Sports Group has regional sports networks in New York and Boston that will be providing robust local pre- and post-game coverage for Super Bowl XLVI.

SNY: Super Bowl coverage will begin on Sat., Feb. 4 with Big Blue Live, an in-depth pre-game show that will deliver football fans the latest news and developments from Indianapolis. The show will feature live commentary from a panel of analysts, players and coaches who will provide a comprehensive look at Super Bowl XLVI as well as break down all the key matchups for the game. Big Blue Live will also include highlights from earlier in the week, including exclusive interviews with players and coaches from both the Giants and Patriots.

Immediately following Super Bowl XLVI, SNY’s Geico SportsNite Big Blue Live post-game show will provide fans extensive coverage, including all of the post-game press conferences as well as exclusive on-field interviews and reactions from both the Giants and Patriots players and coaches. On-air talent for Big Blue Live will include former Giants Tiki Barber and Shaun O’Hara, NFL InsiderAdam Schein and host Chris Carlin. In addition, SNY’s Giants reporter Mike Garafolo, Gary Apple and Jonas Schwartz contribute to Big Blue Live – reporting on-site from Indianapolis.

Comcast SportsNet New England: Super Bowl Sunday coverage will include special pre- and post-game editions of Chevrolet SportsNet Central Extra. The pre-game show will begin at 3 p.m. ET with the post-game show beginning immediately after the game. Both shows will originate on-site at Lucas Oil Stadium. Hosting will be: Michael Felger, Ty Law, Troy Brown, Tom E. Curran, Mike Giardi and Kevin Walsh. Bob Neumeier will be part of the SNC Extra post-game show as well from the CSN studios.

NFL Network Gameday Morning For Super Bowl XLVI

I rarely post entire press releases from media outlets, but today I will make an exception.  There is so much information coming from ESPN, NFL Network, and NBC on their pre- Super Bowl coverage on Sunday that it makes sense just to throw it all out there.  Here is the rundown of this week’s NFL Network Gameday Morning for Super Bowl XLVI:

On Super Bowl Sunday, NFL Network’s pregame show, NFL GameDay Morning will provide 8 ½ hours of live coverage starting at 9:00 AM ET with 21 on-air personalities who have won a total of 14 Super Bowl rings. NFL GameDay Morning is live from seven locations, including two sets at Lucas Oil Stadium. Additional locations include the Giants and Patriots team hotels, the NFL Tailgate, the Super Bowl Village, and with the fans at Super Bowl parties in New York and Foxborough restaurants.

 NFL GameDay Morning features host Rich Eisen joined by Super Bowl winners Marshall FaulkKurt WarnerMichael Irvin and Warren Sapp, along with Steve Mariucci. The special Super Bowl edition also includes host Melissa Stark on a second set along with Super Bowl winners Deion SandersWillie McGinestHeath Evans and Brian Billick previewing the game between the New York Giants and New England Patriots.

 Super Bowl-winning cornerback of the Green Bay Packers Charles Woodson joins the set as a special guest analyst to provide insight into the game and his own experience playing in last year’s Super Bowl.

Actor Dan Lauria returns in his role as Vince Lombardi to prepare the Giants and the Patriots for Super Bowl XLVI.

The following are highlights of Sunday’s Super Bowl pregame show on NFL Network:

9:00 AM ET  


  • ·         What to look for in Super Bowl XLVI with Marshall FaulkMichael IrvinWarren SappKurt Warner andSteve Mariucci
  • ·         Melissa Stark on “The Patriot Way” – how Bill Belichick turns spare parts into champions; includes interviews with Patriots Julian EdelmanMatthew Slater and Aaron Hernandez

10:00 AM ET


  • ·         NFL Films-produced feature goes “Back to the Future” to show the similarities between the Giants’ late-season runs in 2007 and 2011
  • ·         The NFL Season: A Biography examines the unique relationship between Patriots quarterback Tom Bradyand his mentor Tom Martinez, who is waiting for a kidney transplant:

(Advanced preview of the feature):

  • ·         Analysts Marshall FaulkKurt Warner, Steve Mariucci, Warren Sapp and Michael Irvin highlight the key matchups

11:00 AM ET


  • ·         Feature on how “The Catch” in Super Bowl XLII changed former Giants wide receiver David Tyree’s life
  • ·         Michael Lombardi on how Bill Belichick uses the Patriots’ loss in Super Bowl XLII to motivate his players
  • ·         Hall of Famers Marshall FaulkMichael Irvin and Deion Sanders discuss the Pro Football Hall of Fame’s Class of 2012
  • ·         Players Only: The best and worst parts of Super Bowl week

12 Noon ET


  • ·         Actor/comedian and Boston sports fan Dennis Leary pays tribute to Patriots quarterback Tom Brady
  • ·         Steve Cyphers visits the Norman Lear Center for research and public policy at the USC Annenberg School for Communication to investigate why America was obsessed with Broncos quarterback Tim Tebowduring the 2011 NFL season
  • ·         Deion SandersBrian Billick and Green Bay Packers cornerback Charles Woodson discuss how winning the Super Bowl has changed their lives

1:00 PM ET


  • ·         Steve Cyphers on the anxiety of the Manning Family on Super Bowl Sunday
  • ·         NFL Network analysts debate if Eli Manning wins Super Bowl XLVI, which Manning has achieved more in his career?
  • ·         NFL Films presents piece on the emotional year Patriots owner Robert Kraft has experienced with the passing of his wife and the Patriots winning the AFC title.
  • ·         Former New England linebacker Willie McGinest on the impact of the Kraft Family on the Patriots

2:00 PM ET


  • ·         Three-time Super Bowl champion Willie McGinest sits down with his former teammate Tom Brady for a 1-on-1 interview
  • ·         Hall of Famers Marshall Faulk and Michael Irvin debate the hot topics of Super Bowl XLVI

3:00 – 5:30 PM ET


  • ·         Super Bowl XXXIV MVP Kurt Warner sits down with Super Bowl XLII MVP and former teammate Eli Manning for a 1-on-1 interview:

  • ·         Essay written by Indiana native Jon Wertheim of Sports Illustrated  on what hosting the Super Bowl means to the Hoosier State
  • ·         Stars of the upcoming film “That’s My Boy,” Adam Sandler and Andy Samberg join the set
  • ·         Tale of the Tape: how the Giants and Patriots match up at quarterback (Kurt Warner), running back (Marshall Faulk), wide receiver (Michael Irvin), on defense (Warren Sapp) and coaching (Steve Mariucci).
  • ·         Super Bowl XLVI MVP picks 
  • ·         Game picks                       

***Immediately after the NBC postgame show  NFL GameDay Final

Host Rich Eisen and analysts Deion Sanders, Marshall Faulk, Steve Mariucci and Michael Irvin provide analysis and highlights from the field, plus live interviews with all the stars of the game and the winning coach.Albert Breer, Stacey Dales and Lindsay Soto provide interviews following the game.

ESPN Sunday NFL Countdown for Super Bowl XLVI

I rarely post entire press releases from media outlets, but today I will make an exception.  There is so much information coming from ESPN, NFL Network, and NBC on their pre- Super Bowl coverage on Sunday that it makes sense just to throw it all out there.  Here is the rundown of this week’s ESPN Sunday NFL Countdown for Super Bowl XLVI:

ESPN’s special four-hour Super Bowl XLVI edition of Sunday NFL Countdown featuring host Chris Berman and analystsCris Carter, Mike Ditka, Tom Jackson, Keyshawn Johnson, Chris Mortensen and Adam Schefter will preview the New England Patriots-New York Giants Super Bowl matchup beginning at 10 a.m. ET from Pan Am Plaza in downtown Indianapolis, Ind.  The show will also include Monday Night Football’s Mike Tirico, Jon Gruden, and Ron Jaworski from a set at Lucas Oil Stadium.  Additionally, Super Bowl-winning ESPN analysts Tedy Bruschi, Trent Dilfer, Bill Parcells, Antonio Pierce, Jerry Rice and Steve Young, and Merril Hoge, will contribute from an adjoining set at Pan Am Plaza with host Suzy Kolber. Reporters Rachel Nichols (covering the Giants) and Ed Werder (Patriots) will provide updates throughout the program from the team hotels.  In all, ESPN’s roster of Countdown analysts has a combined 16 Super Bowl rings in 25 appearances in the NFL’s biggest game.
Special Guests:
Countdown will feature celebrity guest appearances at the Pan Am Plaza, including:
11:45 a.m. – Adam Sandler and Andy Samberg, stars of the upcoming movie That’s My Boy will be on-set (Jets head coach Rex Ryan made a cameo appearance in the movie);
1:55 p.m. – IZOD IndyCar driver Graham Rahal will drive through downtown Indianapolis to deliver the Super Bowl XLVI picks to the set.
Planned Countdown features, in order of timing by quarter-hour (all times subject to change):
Bill Parcells on the Super Bowl coaches (10:30 a.m.)
Two-time Super Bowl-winning coach Bill Parcells will offer his unique insight on this year’s Super Bowl coaches – Bill Belichick (Patriots) and Tom Coughlin (Giants) – both of whom he mentored and had on his former Giants staff.
Quarterback Eli Manning’s Elusiveness (11 a.m.)
Though quarterback Eli Manning has managed to trip, stumble and spin his way into making spectacular plays for his team this season, elusive is not the first word that comes to mind when describing the Giants signal-caller.  While his inside-the-pocket play may not be pretty, Manning’s unique ability to escape pressure has played a huge part in the Giants success this season. Nichols reports on the elusive side of Eli.
Chris and LaKeasha Draft (11:30 a.m.)
LaKeasha Draft, the 38 year-old wife of former NFL linebacker Chris Draft, lost her life to lung cancer one month after they were married last December.  Reporter Jeremy Schaap tells the story of courage and true love shared by a dying wife and her loving husband, who played 12 years in the NFL.
Peyton Manning Conversation (12 p.m.)
In the first television interview this week after considerable recent speculation about his future, Indianapolis Colts quarterback Peyton Manning talks to NFL Live host Trey Wingo. He discusses his health, his future, and his younger brother Eli’s Super Bowl appearance this weekend in Indianapolis.
Introduced as a Team (12 p.m.)
Flashy, individual player introductions of high-profile players such as Michael Irvin, Deion Sanders, and Ray Lewis had been part of the Super Bowl pre-game spectacle until Super Bowl XXXVI in 2001 when the New England Patriots demanded to be introduced as a team.  Bruschi, a member of that first Patriots’ Super Bowl-winning team, reports how a united group of players changed a Super Bowl tradition.
Bill Belichick Conversation (12:15 p.m.)
In Bill Belichick’s 12 seasons as head coach, the Patriots have won three Super Bowls, gone undefeated in the regular season, and have set a number of offensive records.  Countdown’s Keyshawn Johnson sits for a one-on-one interview where Belichick discusses his legacy as a five-time Super Bowl winner, quarterback Tom Brady, and New England’s 31st-ranked defense.
Tim Tebow Conversation (12:30 p.m.)
Denver Broncos quarterback Tim Tebow became the season’s biggest story on the strength of an 8-5 record, turning the team’s 1-4 start into a playoff berth and Wild Card win at home over the favored Steelers.  Tebow sits for an extensive conversation with ESPN’s Hannah Storm where he addresses the season, his performance and popularity.
“All In” (1 p.m.)
After 14 games the Giants were sitting at 7-7 and staring at the possibility of yet another late-season collapse.  Then, a speech delivered by a local high school teacher during a chapel service on Friday night before their game against the Jets, changed the course of the season.  In that speech, the speaker told them that in order to be committed to something you have to be “All In.”  The last two words have become the team’s battle cry as the Giants have now won five straight games on their way to the Super Bowl, reports Rick Reilly.
Mayne Event – Motherly Love (1:15 p.m.)
Like most NFL players, Giants defensive end Dave Tollefson gets pumped up for battle by receiving a pregame speech.  Unlike most NFL players, that speech comes in the form of an obscenity laced phone call from his mother.  In a special Super Bowl edition of “Mayne Event,” Kenny Mayne goes behind the scenes to capture Tollefson’s unique ritual and examines the impact it has had on the player’s Super Bowl preparations in Indy.
Wide Receiver Demo (1:15 p.m.)
ESPN’s trio of former NFL receivers – Carter, Johnson and Hall of Famer Rice – discuss the pass catchers who will have the biggest impact on Sunday’s game in a demo field segment.
Tedy Bruschi and Antonio Pierce On-Set (1:30 p.m.)
The day their former teams renew their Super Bowl rivalry, ESPN analysts Bruschi and Pierce – former linebackers for the Patriots and Giants, respectively — discuss this year’s matchup and the experience of playing in Super Bowl XLII when New York upset previously unbeaten New England.
Tom Brady Super Bowl Soundtracks (1:30 p.m.)
Patriots quarterback Tom Brady will lead his team to its fifth Super Bowl Sunday.  In “Soundtracks,” Countdown features some of the best in-game audio of Brady from his past four Super Bowls.
Super Bowl Edition of C’mon Man (1:30 p.m.)
The Countdown crew offers a special edition of its popular weekly Monday Night Countdown segment C’Mon Man.

Super Bowl Ratings Through the Years

From NBC, here are the ratings numbers for each of the previous 45 Super Bowls:


Super Bowl Teams/Scores Stadium/City Network Broadcasters Rating Share AA-P2+ TA-P2+
  (000s) (000s)
I (’67) Green Bay (NFL) 35 Memorial Coliseum NBC/ Ray Scott, Jack Whitaker 23.0 44   34.7
  Kansas City (AFL) 10 Los Angeles, CA CBS Frank Gifford, Pat Summerall   50.4
  Curt Gowdy, Paul Christman,
  Charlie Jones (NBC)
II (’68) Green Bay (NFL) 33 Orange Bowl CBS Ray Scott, Pat Summerall 36.8 68   105.8
  Oakland (AFL) 14 Miami, FL
III (’69) New York (AFL) 16 Orange Bowl NBC Curt Gowdy, Al DeRogatis 36.0 70   54.5
  Baltimore (NFL) 7 Miami, FL   Kyle Rote
IV (’70) Kansas City (AFL) 23 Tulane Stadium CBS Jack Buck 39.4 69   59.2
  Minnesota (NFL) 7 New Orleans, LA   Pat Summerall
V (’71) Baltimore (AFC) 16 Orange Bowl NBC Curt Gowdy 39.9 75   58.5
  Dallas (NFC) 13 Miami, FL   Kyle Rote
VI (’72) Dallas (NFC) 24 Tulane Stadium CBS Ray Scott 44.2 74   67.3
  Miami (AFC) 3 New Orleans, LA   Pat Summerall
VII (’73) Miami (AFC) 14 Memorial Coliseum NBC Curt Gowdy 42.7 72   67.7
  Washington (NFC) 7 Los Angeles, CA   Al DeRogatis
VIII (’74) Miami (AFC) 24 Rice Stadium CBS Ray Scott, Bart Starr 41.6 73   63.2
  Minnesota (NFC) 7 Houston, TX   Pat Summerall
IX (’75) Pittsburgh (AFC) 16 Tulane Stadium NBC Curt Gowdy 42.4 72   71.3
  Minnesota (NFC) 6 New Orleans, LA   Al DeRogatis
X (’76) Pittsburgh (AFC) 21 Orange Bowl CBS Pat Summerall 42.3 78   73.3
  Dallas (NFC) 17 Miami, FL   Tom Brookshier
XI (’77) Oakland (AFC) 32 Rose Bowl NBC Curt Gowdy 44.4 73   72.0
  Minnesota (NFC) 14 Pasadena, CA   Don Meredith
XII (’78) Dallas (NFC) 27 Louisiana Superdome CBS Pat Summerall 47.2 67   102.0
  Denver (AFC) 10 New Orleans, LA   Tom Brookshier
XIII (’79) Pittsburgh (AFC) 35 Orange Bowl NBC Curt Gowdy, 47.1 74   96.6
  Dallas (NFC) 31 Miami, FL   John Brodie, Merlin Olsen
XIV (’80) Pittsburgh (AFC ) 31 Rose Bowl CBS Pat Summerall 46.3 67   97.8
  Los Angeles (NFC) 19 Pasadena, CA   Tom Brookshier
XV (’81) Oakland (AFC) 27 Louisiana Superdome NBC Dick Enberg 44.4 63   94.1
  Philadelphia (NFC) 10 New Orleans, LA   Merlin Olsen
XVI (’82) San Francisco (NFC ) 26 Silverdome CBS Pat Summerall 49.1 73   110.2
  Cincinnati (AFC) 21 Pontiac, MI   John Madden
XVII (’83) Washington (NFC) 27 Rose Bowl NBC Dick Enberg 48.6 69   109.1
  Miami (AFC) 17 Pasadena, CA   Merlin Olsen
XVIII (’84) L.A. Raiders (AFC) 38 Tampa Stadium CBS Pat Summerall 46.4 71   105.2
  Washington (NFC) 9 Tampa, FL   John Madden
XIX (’85) San Francisco (NFC) 38 Stanford Stadium ABC Frank Gifford, Don Meredith 46.4 63   115.9
  Miami (AFC) 16 Stanford, CA   Joe Theismann, Tom Landry
XX (’86) Chicago (NFC) 46 Louisiana Superdome NBC Dick Enberg 48.3 70   127.0
  New England (AFC) 10 New Orleans, LA   Merlin Olsen, Bob Griese
XXI (’87) N.Y Giants (NFC) 39 Rose Bowl CBS Pat Summerall 45.8 66   122.6
  Denver (AFC) 20 Pasadena, CA   John Madden
XXII (’88) Washington (NFC) 42 Jack Murphy Stadium ABC Frank Gifford 41.9 62 80.2 114.6
  Denver (AFC) 10 San Diego, CA   Al Michaels, Dan Dierdorf
XXIII (’89) San Francisco (NFC) 20 Joe Robbie Stadium NBC Dick Enberg 43.5 68 81.6 111.0
  Cincinnati (AFC) 16 Miami, FL   Merlin Olsen
XXIV (’90) San Francisco (NFC) 55 Louisiana, Superdome CBS Pat Summerall 39.0 63 73.9 108.9
  Denver (AFC) 10 New Orleans, LA   John Madden
XXV (’91) NY Giants (NFC) 20 Tampa Stadium ABC Frank Gifford, 41.9 63 79.5 112.1
  Buffalo Bills (AFC) 19 Tampa, FL   Al Michaels, Dan Dierdorf
XXVI (’92) Washington (NFC) 37 Hubert H. Humphrey Metrodome CBS Pat Summerall 40.3 61 79.6 119.9
  Buffalo (AFC) 24 Minneapolis, MN   John Madden
XXVII (’93) Dallas (NFC) 52 Rose Bowl NBC Dick Enberg 45.1 66 91.0 133.4
  Buffalo (AFC) 17 Pasadena, CA   Bob Trumpy
XXVIII (’94) Dallas (NFC) 30 Georgia Dome NBC Dick Enberg 45.5 66 90.0 134.8
  Buffalo (AFC) 13 Atlanta, GA   Bob Trumpy
XXIX (’95) San Francisco (NFC) 49 Joe Robbie Stadium ABC Al Michaels, 41.3 62 83.4 125.2
  San Diego (AFC) 26 Miami, FL   Frank Gifford, Dan Dierdorf
XXX (’96) Dallas (NFC) 27 Sun Devil Stadium NBC Dick Enberg, 46.1 68 94.1 138.5
  Pittsburgh (AFC) 17 Tempe, AZ   Paul McGuire, Phil Simms
XXXI (’97) Green Bay (NFC) 35 Louisiana Superdome FOX Pat Summerall 43.3 65 87.9 128.9
  New England (AFC) 21 New Orleans, LA   John Madden
XXXII (’98) Denver (AFC) 31 Qualcomm Stadium NBC Dick Enberg, 44.5 67 90.0 133.4
  Green Bay (NFC) 24 San Diego, CA   Paul McGuire, Phil Simms
XXXIII (’99) Denver (AFC) 34 Pro Player Stadium FOX Pat Summerall 40.2 61 83.7 127.5
  Atlanta (NFC) 19 Miami, FL   John Madden
XXXIV (’00) St. Louis (NFC) 23 Georgia Dome ABC Al Michaels 43.3 63 88.5 130.7
  Tennessee (AFC) 16 Atlanta, GA   Boomer Esiason
XXXV (’01) Baltimore (NFC) 34 Raymond James Stadium CBS Greg Gumbell 40.4 61 84.3 131.2
  NY Giants (NFC) 7 Tampa, FL   Phil Simms
XXXVI (’02) New England (AFC) 20 Louisiana Superdome FOX Pat Summerall 40.4 61 86.8 131.7
  St. Louis (NFC) 17 New Orleans, LA   John Madden
XXXVII (’03) Tampa Bay (NFC) 48 Qualcomm Stadium ABC Al Michaels 40.7 61 88.6 138.9
  Oakland (AFC) 21 San Diego, CA   John Madden
XXXVIII (’04) New England (AFC) 32 Reliant Stadium CBS Greg Gumbel 41.4 63 89.8 144.3
  Carolina (NFC) 29 Houston, TX   Phil Simms
XXXIX (’05) New England (AFC) 24 ALLTELL Stadium FOX Joe Buck, Troy Aikman 41.1 62 86.1 133.7
  Philadelphia (NFC) 21 Jacksonville, FL   Cris Collinsworth
XL (’06) Pittsburgh (AFC) 21 Ford Field ABC Al Michaels 41.6 62 90.7 141.4
  Seattle (NFC) 10 Detroit, MI   John Madden
XLI (’07) Indianapolis (AFC) 29 Dolphin Stadium CBS Jim Nantz 42.7 64 93.2 139.8
  Chicago (NFC) 17 Miami, FL   Phil Simms
XLII (’08) New York Giants (NFC)17 University of Phoenix Stadium FOX Joe Buck 43.1 65 97.5 148.3
  New England (AFC) 14 Phoenix, AZ   Troy Aikman
XLIII (’09) Pittsburgh (AFC) 27 Raymond James Stadium NBC Al Michaels 42.0 64 98.7 151.6
  Arizona (NFC) 23 Tampa, FL   John Madden
XLIV (’10) New Orleans (NFC) 31 Sun Life Stadium CBS Jim Nantz 45.0 68 106.5 153.4
  Indianapolis (AFC) 17 Miami, FL   Phil Simms
XLV (’11) Green Bay (NFC) 31 Cowboys Stadium FOX Joe Buck 46.0 69 111.0 162.9
  Pittsburgh (AFC) 25 Arlington, TX   Troy Aikman

NBC’s Super Bowl XLVI Coverage By the Numbers

Here are some factoids from NBC on its coverage of Super Bowl XLVI:


1 Hard camera located on building roof for scenic views of Indianapolis.
7 Digital Post-Production Facilities (5 Avid Suites, 2 Final Cut Pro Suites).
7 Separate set locations for pre-game show and NBC Sports Network programs during Super Bowl week.
7 Satellite uplink trucks covering game and pre-game locations as well as live streaming of the Super Bowl.
12 NEP Supershooter Mobile units in the TV Compound.
25 Digital Video Replay Sources between game and pre-game.
29 Vehicles (control trucks, mobile units, office trailers).
57 High Definition Cameras- 40 for the game and 17 for pre-game. Game has 20 hard cameras, nine hand held (three on robotic arms), one RF steady cam, one RF hand held, four Ultra slow-motion cameras, one cable-cam, one airplane shooting high-definition aerials.
60 Miles of camera and microphone cable.
116 Microphones (including 12 on-field parabolic microphones).
165 NBC IP phones and analog lines ordered for the Super Bowl
475 More than 475 people will be part of the NBC production, technical, administrative and support crews.
3500 Meals served to NBC crew at the stadium.

NBC Sports Online Presence at Super Bowl XLVI

Here is a rundown of the online offerings and social media opportunities from NBC for this Sunday’s Super Bowl XLVI:


SUPER BOWL ALL-ACCESS:– is super-sizing Sunday Night Football All-Access and upgrading the experience fans have enjoyed all season long with everything around NBC at the Super Bowl. Super Bowl All-Access will be on the scene in Indianapolis during Super Bowl week, giving the fan exclusive behind-the-scenes photos and video inside of Media Day, the NFL Experience, look-ins on NBC production meetings, Michele Tafoya interviews, conversations with SNF talent and more.

NBCSPORTS.COM SOCIAL MEDIA CORRESPONDENT: For the first time ever, has installed a social media correspondent for coverage of Super Bowl XLVI.’s Tiffany Simons will be on-site in Indianapolis giving fans a look at all facets of Super Bowl Week through the eyes of social media. Simons will be live at Media Day, on Radio Row, talking with fans in the NFL Experience, conducting interviews with NFL players and taking fans behind the scenes at Taste of the NFL among other things throughout the week. Simons will also provide updates of her week from @SNFonNBC on Twitter.

SUPER BOWL ON NBC ON FACEBOOK: – The Sunday Night Football Facebook page will be the Facebook destination for NBC’s coverage of Super Bowl XLVI. Sunday Night Football on Facebook provides links, photos and videos exclusive to behind-the-scenes at Super Bowl XLVI. The page aggregates all Super Bowl-related content found within the NBC Sports digital network, including,, Super Bowl Extra,, and

SUPER BOWL ON NBC ON TWITTER: – @SNFonNBC will provide news surrounding NBC at the Super Bowl. Sideline reporter Michele Tafoya will tweet all week long from Indianapolis and from the sideline on Super Bowl Sunday giving her perspective on injury reports while providing exclusive real-time game updates. Using tweets, twitpics and twitvids, @SNFonNBC will continue to provide unique content with NBC’s Super Bowl talent and production crew as well as NFL players. @SNFonNBC will also alert followers about upcoming interviews and features that will appear during pregame coverage and coverage of Super Bowl XLVI.

SOCIAL CHECK-INS: Fans watching NBC’s coverage of Super Bowl XLVI at home will have the opportunity to check in on GetGlue throughout Super Bowl Sunday and redeem a variety of stickers. Through foursquare, fans can check-in to Lucas Oil Stadium and receive tips and tune-in information from SNF for Super Bowl XLVI.

SiriusXM Has Super Bowl XLVI Covered in 10 Languages

SiriusXM Radio will provide play-by-play coverage of Super Bowl XLVI in 10 languages via 13 different broadcasts. 

Here is where you can find the varied broadcasts beginning at 6:00p.m. ET Sunday:

  • New England Patriots broadcast – Sirius 86 / XM 226 / Online 879
  • New York Giants broadcast – Sirius 92 / XM 225 / Online 881
  • National radio broadcast – Sirius 88 / XM 88 / Online 88
  • Spanish broadcast – Sirius 149 / XM 234 / Online 870 **
  • BBC Radio broadcast – Sirius 93 / XM 227 / Online 861
  • Chinese broadcast – Sirius 139 / XM 231 / Online 866
  • Japanese broadcast – Sirius 94 / XM 228 / Online 862
  • German broadcast – Sirius 138 / XM 233 / Online 865
  • Hungarian broadcast – Sirius 113 / XM 235 / Online 869
  • Portuguese broadcast – Sirius 137 / XM 230 / Online 864
  • Russian broadcast – Sirius 117 / XM 236 / Online 868
  • Dutch broadcast – Sirius 134 / XM 229 / Online 863
  • French broadcast – Sirius 136 / XM 232 / Online 867

SiriusXM will also provide live programming from Indianapolis all week, primarily on SiriusXm NFL Radio on channel 88 on Sirius and XM Premier.