Super Bowl XLIV

Sports Media Weekly Podcast #22- Neil Best, Newsday

Neil BestSports Media Weekly Neither rain, nor snow, nor sleet in the Northeast shall keep us from producing the Sports Media Weekly Podcast.

I am joined by Ken Fang from Fang’s Bites and our special guest, Neil Best, sports media and business columnist at Newsday.

The three of us lead off the week’s discussion on the record ratings for Super Bowl XLIV, the ads from the game, and whether the success of the NFL will motivate the league and the player’s association to come up with a new deal before a suspected lockout in 2011.

Other topics on the agenda include the news that ESPN is renaming its ESPN360 product to ESPN 3…How will Neil cover the sports media news coming out of the Vancouver Olympics…whether WFAN’s Mike Francesa is still an effective sports radio force…and how regional sports networks like YES and SNY plan to make a journalistic impact on the New York media market.

And yes, we do spend some time with Neil talking about the early effects of Newsday’s decision to place their online content behind the paywall…

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Early Results Show Record Numbers for SB XLIV

From CBS PR:

CBS SPORTS’ COVERAGE OF SUPER BOWL XLIV IS MOST-WATCHED PROGRAM IN TELEVISION HISTORY

AVERAGE OF 106.5 MILLION WATCH NEW ORLEANS WIN SUPER BOWL XLIV AS GAME TOPS M*A*S*H FINALE IN 1983

Network Garners Fast National Household Rating/Share of 45.0/68 – Highest in 14 Years

CBS Sports’ coverage of Super Bowl XLIV featuring the NEW ORLEANS SAINTS’ 31-17 win over the INDIANAPOLIS COLTS on Sunday, Feb 7 (6:31-9:50 PM, ET) was watched by a Nielsen estimated average of 106.5 million viewers, making it the most-watched program in television history, eclipsing the finale of M*A*S*H in 1983(106 million)

“With all the memorable story lines going into Super Bowl XLIV combined with the awesome power of the NFL, we are thrilled with this rating, and I am extremely proud of the way the entire CBS Television Network produced, sold and promoted the most-watched television show in history,” said Sean McManus, President, CBS News and Sports.

The CBS Television Network’s coverage of Super Bowl XLIV earned an average fast national household rating/share of 45.0/68, up +7% from last year’s 42.0/64 (Pittsburgh-Arizona), making it the highest-rated Super Bowl in 14 years (1/28/96; 46.0/68; Dallas-Pittsburgh).

Last night’s Super Bowl HH rating/share peaked at a 48.5/70 from 9:00-9:30 PM, ET with an average of 114.1 million viewers.

Nielsen estimates that CBS’s coverage of Super Bowl XLIV was seen in-all-or part* by an estimated 153.4 million viewers, +1% higher than last year’s previous high of 151.6 million (NBC).

Sports Media Weekly Podcast #21- Jim Lefko, Indianapolis Star

Sports Media Weekly Time for our Super Bowl week edition of the Sports Media Weekly Podcast. One day later than usual but still packed with information!

This week Ken Fang of Fang’s Bites and I preview the expected high ratings for Sunday’s big game, and reviewed what proved to be a tame Super Bowl Media Day.

Ken and I also look forward to NBC’s coverage of the Vancouver Winter Olympics  and plans by Turner and CBS to submit a joint bid if the NCAA opts out of its contract for the NCAA Men’s Basketball Tournament and expands the field to 96 teams.  Ken also fills us in on his trip to New York to see a preview of the new Bloomberg Sports fantasy baseball software package.

Our guest this week has a huge investment in this week’s Super Bowl.  We are joined by Jim Lefko, Senior Editor for Sports at the Indianapolis Star.  We talk with Jim about how is news organization is staffing the big game and it’s plans to cover the home town Colts.