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Sports Media Digest- March 21, 2012

Martin and Smart Join CBS/Turner’s Coverage of NCAA Tourney–  The number of current college basketball coaches joing the ranks of analysts during the NCAA Division I Men’s BasketballChampionship has grown by two after CBS and Turner Sports announced that Kansas State head coack Frank Martin and VCU head coach Shaka Smart will join the networks as studio analysts this weekend.  Martin will be located in CBS’ New York studio along side host Greg Gumbel and analysts Charles Barkley, Kenny Smith and Greg Anthony.  Smart will be based out of Atlanta, joining Ernie Johnson, Steve Smith, and Seth Davis.

New ESPN Sunday Night Baseball Team To Call Four Games in Five Days to Open the Season- The ESPN Sunday Night Baseball crew of Dan Shulman, Orel Hershiser, and Terry Francona will call four games over the first five days of the 2012 regular season.  The trio will call the season opener on April 4th at 7:00p.m. ET as the Cardinals travel to the Marlins.  The team will then call the Red Sox at Tigers on April 5th at 1:00p.m. ET, the Royals at Angels April 6th at 10:00p.m. ET and the Rangers at White Sox Sunday, April 8th at 8:00p.m.

NASCAR Coverage on SiriusXm Will Now be Available Online- SiriusXM Radio and NASCAR have reached a deal which will allow the network to re-broadcast NASCAR programming online.  Beginning with races this weekend, those with SiriusXM Internet Radio access can listen to live broadcasts of every NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series race on the SiriusXM NASCAR radio channel through their computers at and through the SiriusXM Internet Radio App for smartphone and wireless devices.

Friday Night MLS on NBC Sports Network-  The NBC Sports Network is set for it’s next telecast of Major League Soccer as it telecasts the Houston Dynamo takes on the Seattle Sounders.  Kick-off is at 10:00p.m. ET.  Arlo White will handle play-by-play while Kyle Martino adds analysis.  Russ Thaler will host the pre-game, halftime and post-game segments live from the game site, with White and Martino.

Bull Riding and Basketball This Weekend on CBS-  The CBS Sports Spectacular this week will provide coverage of the PBR 15/15 Bucking Battle form Albuquerque, N.M. beginning at 12:00p.m. this Sunday.  At 1:00p.m. the program will shift to a presentation of Geico Presents: The Best of College Basketball 2012 hosted by Greg Anthony and Susannah Collins.

Extreme Skiing on NBC Sports-  NBC Sports will provide coverage of the Red Bull Cold Rush, an extreme skiing competition from  Silverton Mountain in Colorado.  Sal Masekela will host beginning at 1:00p.m. ET Saturday.