The NFL yesterday released combined viewership numbers for the 2012 season. And once again there is no doubt that their product is king.
According to the league the 2012 season reached 200 million unique viewers, equal to 80% of all television homes and 69% of potential U.S. viewers.
NFL games were also 31 of the top 32 most-watched programs during the fall season. For the first time an NFL game was the most-watched program each week of the 17 week fall season.
NFL games on CBS, Fox and NBC averaged 19.3 million viewers, 154% higher than the average primetime viewership on the big four networks. Late afternoon games on Fox led all networks with an average audience of 24.8 million viewers. Late action on CBS had an average of 23.0 million viewers while NBC averaged 21.4 million viewers.
Monday Night Football on ESPN was the most-watched program on cable television during the season with an average of 12.8 million viewers. Thursday Night Football on the NFL Network averaged 7.3 million viewers, making it the most-watched program in cable Thursday nights.
In the 32 local markets, NFL games were the number one program 93% of the time this season.
ESPN has announced that the ratings for this past Monday Night Football’s (MNF) match-up between the Giants and Saints registered a 10.7, winning the night in all of television.
The rating represented an audience of 14.4 million viewers. Locally, New Orleans had a rating of 61.0 ratings (split between ESPN and WDSU. New York had a local rating of 15.7 (split between ESPN and WWOR)
Through twelve weeks of the season MNF has an average rating of 9.8 with an average audience of 13.2 million viewers.
Last night’s 23-20 overtime win by the Kansas City Chiefs over the San Diego Chargers lifted Monday Night Football (MNF) to a ratings win in the male 18-34 and 18-49 demographics.
The ratings made MNF the most watched program for the night on broadcast and cable. The game’s rating was 9.1 with an audience of 12 million viewers.
Through eight games MNF is averaging a rating of 9.5 with an audience of 12.7 million viewers.
Last night’s game registered a 15.8 rating in San Diego and a 14.3 rating in Kansas City
Last Sunday night’s match-up between the Cowboys and Eagles on NBC’s Sunday Night Football (SNF) earned a rating of 13.8 and an audience of 21.3 million viewers, once again winning the ratings night for the network.
The SNF rating was 29% higher than last year’s week eight game between the Steelers and Saints. The audience number is 27% higher than a year ago. Those numbers are impressive considering the Eagles dominated the Cowboys 34-7.
Through eight weeks, SNF is averaging 21.3 million viewers, just below the 21.5 million viewer average from 2010.
Here are the ratings from the top 10 local markets watching SNF: (Philadelphia not included)
1. Dallas, 30.5/45
2. Norfolk, 23.8/32
3. San Antonio, 23.7/33
4. Richmond, 24.3/34
5. Las Vegas, 21.0/33
6. Austin, 20.7/32
7. Washington, D.C., 19.8/31
8. Albuquerque, 19.6/29
9. Memphis, 18.5/24
10. New Orleans, 18.4/24
It didn’t hurt that Brett Favre was making his 2010 debut for the Vikings, nonetheless NBC saw another big ratings number for last night’s Sunday Night Football pre-season match-up between the Vikings and 49’ers.
NBC saw a 7.2 overnight rating, the best rating of a week two national pre-season game in five years, equaling Cowboys-Seahawks week two pre-season in 2005.
SNF was the ratings winner of the night, besting CBS’ programming in the same time slot.
Fox Sports reports that the ratings for its national NFL coverage this past Sunday was once again made it the most watched program on television. The 4:15pm slate of games resulted in a 15.1 rating, roughly 25.8 million viewers.
From Fox PR:
The audience is +6% and rating +3% better, respectively, than last year’s comparable 24.4 million, 14.7/28 doubleheader on CBS. Besides its perch as television’s No. 1 show among key male and adult demos for the week, it was also No. 1 in women 18-34 and women 18-49. Sunday’s 15.1/28 marks the fifth time this year an NFL on FOX game exceeded a 15.0 rating nationally, which has never happened in 15 prior NFL on FOX seasons.
Through eight broadcasts the NFL on FOX National Game is averaging an impressive 15.5/29 and 26.2 million viewers, up +9% in rating over last year’s 14.2/27 and +14% in audience (vs. 22.9 mill). It is also pacing +17% and +20% better, respectively, than CBS’s National Game (13.2/25, 21.8 mill), +30% and +34% better, respectively, than NBC’s Sunday Night Football (11.9/19, 19.6 mill) and ranks as the highest-rated and most-watched program in all of television across all key male and adult demos for the season.
Fox Sports is reporting that yesterday’s Cowboys/Giants national NFL telecast is the highest rated game of the season on the network.
The 18.9 rating is also the highest on Fox since the two teams registered a 19.1 number in 2006.
Also from Fox Sports PR:
The season-high rating raises FOX’s National Game average to a 16.7/31 this season, by far the highest-rated show on television and a +29% advantage over NBC’s 12.9/21 for SNF in prime time. FOX’s Week 13 REGIONAL GAME earned a 10.5/21. Season-to-date FOX is now averaging a 12.8/26 in the metered markets for all games, up +8% over last year’s 11.9/24. The NFL on FOX is also beating CBS by +11% (vs. 11.5/23) and FOX is now within a tenth of SNF on NBC (12.9/21).
Yesterday’s Saints/Redskins OT game generated a massive 53.1/74 in New Orleans which is the third-highest individual market rating for a regular- season NFL on FOX game all-time, and the highest since 1997. It is also the highest-rated regular season NFL on FOX game in New Orleans ever, and this is the fifth time this season that New Orleans has posted a new single game high for the market. The only other times a single market posted a higher rating than NOLA did yesterday was Milwaukee twice in 1997 (55.8/84 on 12/7 for GB/TB and 54.3/78 on 12/14 for GB/Carolina).