Sports Media Weekly Podcast No. 44- Lisa Horne,

Sports Media Weekly We’re in the dog days of summer but there is still a lot of news to discuss on this week’s edition of the Sports Media Weekly Podcast.

Our good friend Ken Fang at Fang’s Bites and I talk about the expansion of ESPN’s SportsCenter to ESPNews effective August 30th.  We also talk about the “re-imagining” announced this week for ESPN the Magazine.

Ken had a post this week asking his Twitter and Facebook followers their opinions of ESPN’s Chris Berman.  Ken’s entry was a follow-up to Berman’s recognition this past weekend by the Pro Football Hall of Fame.

We finish our news segment talking about the ratings bonanza for NBC’s coverage of the Hall of Fame Game between the Cowboys and Bengals, as well as a look at the complete release of the 2010-2011 NBA schedule.

Our guest this week is Lisa Horne, college football writer for  Lisa talks about her four year career at, how this off season has been extremely active in college football, and her picks for the upcoming season.

3rd Quarter Big Numbers for ESPN

With the news of the ratings bonanza for the NFL on ESPN, it comes as no surprise that the WWL saw record numbers for the 3rd quarter of 2009…

Over the last three months ESPN, ESPN2, ESPN Classic, and ESPNews combined saw an average daily audience of 1.195 million homes.


ESPN averaged 814,000 homes in the third quarter, up 5 percent from the record set in 2008 (777,000 HHs).  The network was boosted by larger audiences for SportsCenter; college football games and College GameDay; NFL studio programming; Monday Night Football (the four games to date are cable’s four biggest audiences of 2009) and preseason games; and Little League World Series.

ESPN2 averaged 290,000 homes in the third quarter, up 13 percent from last year (257,000).  Its performance reflects the addition of tennis’ US Open, plus rising ratings for Wimbledon, college football, WNBA playoffs and Little League World Series.

ESPNEWS averaged 65,000 homes in September, up 12 percent from 2008 (58,000).  For the quarter, it averaged 60,000 households, up 5 percent from last year (57,000 HHs).