ESPN’s 3D product will add telecasts through the rest of the summer.
ESPN 3D will provide coverage of the State Farm Home Run Derby on Monday, July 11th as well as two World Football Challenge soccer matches July 16th and July 20th. ESPN 3D will also provide extensive coverage of the Little League World Series later in the Summer.
“It’s an exciting time for ESPN 3D as it enters its second year of providing compelling action of some of the biggest sporting events,” said Bryan Burns, vice president, strategic business planning in a press release. ”Our programming continues to evolve and grow. Last year we presented 11 regular season college football games and this fall we will have 20 regular season games plus six bowl games, including The Allstate BCS National Championship. Information concerning games and dates will be available later this summer.”
Here is the additional ESPN 3D schedule:
Mon. July 11
State Farm Home Run Derby
Sat. July 16
World Football Challenge: LA Galaxy vs. Real Madrid
Wed. July 20
World Football Challenge: Real Madrid vs. Chivas Guadalajara
Some of the topics on the table; ESPN launching a 3D television channel sometime this spring…whether it’s time to take the writers away from voting for the Halls of Fame…the impact Peter Gammons will have on the MLB Network…and the end of Fox’ reign as the BCS Bowls telecaster.
We also spend time with Richard talking about his experience away from SI as a fellow at the University of Michigan and discussing what he reads each day. We close the show (30 minutes later) by correctly pronouncing Richard’s last name…(Insert foot in mouth here)
ESPN has announced that it will be launching a 3D sports channel later this year.
From ESPN PR:
ESPN will launch ESPN 3D – the industry’s first 3D television network – it was announced today by George Bodenheimer, Co-chairman, Disney Media Networks, and President, ESPN and ABC Sports. ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning with the first 2010 FIFA World Cup match on June 11 featuring South Africa vs. Mexico. Other events to be produced in 3D include up to 25 2010 FIFA World Cup matches,Summer X Games, college basketball, and college football, which will include the BCS National Championship game in Glendale, Ariz., January 10, 2011. Additional events will be announced at a later date.
”ESPN’s commitment to 3D is a win for fans and our business partners,” said Bodenheimer. “ESPN 3D marries great content with new technology to enhance the fan’s viewing experience and puts ESPN at the forefront of the next big advance for TV viewing.”
“This will be a meaningful step to drive adoption of 3D television sets and afford opportunities for our affiliates to create value through new product offerings, and our advertisers, who want fresh sponsorship opportunities,” said Sean Bratches, executive vice president, sales and marketing.
ESPN has been testing ESPN 3D for more than two years. Last fall, ESPN produced the USC vs. OSU college football game which was shown in select theaters as well as to 6,000 fans at the Galen Center on USC’s campus. ESPN has developed best practices for utilizing the technology in live game applications which have provided ESPN the ability to streamline workflow operations, adjust 3D camera positioning, test transmission and gauge fan reaction to a 3D telecast versus a traditional telecast.