Sports Media Digest- July 31, 2012

NBC Still Getting Strong Viewership for Olympics-  NBC Sports says 31.6 million viewers tuned in to Monday night’s prime time coverage of the Olympics, making it the most watched first Monday in 36 years. Viewership is 1.4 million more than the first Monday night of the 2008 Beijing Olympics and 4.5 million more than the first night of the 2004 Athens Olympics.  Monday’s rating was 18.0, 2% higher than 2008 and 8% higher than 2004.

Other NBC Properties Also Seeing Strong Olympics Numbers-  Saturday and Sunday’s coverage of the Olympics on the NBC Sports Network resulted in the highest viewership in the history of the network.  NBCSN had an audience of just under 1.1 million on Saturday and 1.2 million on Sunday.  MSNBC, CNBC, and Bravo are also seeing viewership gains over the first days of the Games.

CBS Sports Network Producing College Football Previews This Week-  The CBS Sports Network is producing a series of four programs looking ahead to the 2012 college football season.  Inside College Football: Summer Special will focus on a specific topic beginning tonight through Friday beginning at 7:00p.m. ET.  Adam Zucker hosts and is joined by CBS Sports Network analysts Brian Jones, Randy Cross and Bruce Feldman,as well as guest analysts former Illinois coach Ron Zook and former Mississippi coach Houston Nutt.

NFL Media Creating “It’s Serious Fun” Campaign for Upcoming Season–  NFL Media is rolling out a new promotion campaign called “It’s Serious Fun”.  The fully integrated promotion, consisting of national TV, print, radio, online, events and on-air spots, will help promote the NFL Network’s Thursday Night Football telecasts as well as Fantasy Football on  The spots will appear throughout the NFL season.

MLS, NBC Partner on New MLS Day-In-The-Life Series-  Major League Soccer and NBC Sports are collaborating on MLS 36, an in-depth and exclusive 36 hour period behind-the-scenes look into the life of an MLS superstar.  The premiere episode will be Sunday, August 5th at 9:30p.m. ET and feature Chris Wondolowski of the San Jose Earthquakes.

NBC Unveils Olympics Plans for MSNBC, CNBC & Bravo

As we get closer to the 2012 Summer Olympics in London, NBC announced plans today for coverage of the Games that will air on MSNBC, CNBC, and Bravo.

Combined the three networks will provide 284.5 hours of coverage during the course of the Games. MSNBC will host 155.5 hours of a wide variety of Olympic sports, CNBC will carry 73 hours of Olympic boxing coverage — including the debut of women’s Olympic boxing — and Bravo will serve as the home of Olympic tennis with 56 hours of coverage.

Each of the networks will have a host dedicated to its coverage of the Games.  Longtime Golf Channel host Kelly Tilghman will serve as the studio host for MSNBC, working her first Olympics.  Fred Roggin will host the boxing coverage on CNBC.   Pat O’Brien returns to the NBC Olympics team hosting coverage on Bravo.

Sports Media Weekly No.100- Darren Rovell, CNBC, NBC Sports Network

It took some time to get here, but we have reached the 100th edition of Sports Media Weekly.

After a couple of weeks off Ken Fang of Fang’s Bites and I begin the show by discussing the plans by ESPN and the NFL Network to cover tomorrow’s NFL Draft.

We then look at the ratings success of both the Stanley Cup Playoffs on NBC Sports and the NBA on both ESPN and NBA TV.

We also look at NBC’s plan to live stream every event at this year’s Summer Olympics in London.

We wrap up our news segment by making our predictions of who will take home the Sports Emmys when they are handed out this coming Monday in New York.

Our guest for our 100th show is CNBC Sports Business Reporter and host of Game On on NBC Sports Network Darren Rovell.  Darren talks about how he got interested in covering the sports business beat, how athletes who run businesses tend to be more willing to speak to reporters, his Twitter “wars”, his affinity for food, and who he thinks will be the marketable athletes at this year’s Summer Olympics.

Ken and I want to thank those of you who have followed us through the first 100 editions of the show.  It means a lot that we have such dedicated listeners.  Here’s to the next 100 episodes!

We have fixed a problem which arose two weeks ago in relation to our iTunes feed.  The feed has been repaired.  Please subscribe (search for Sports Media Journal) and download the program weekly.

Sports Media Digest- April 11, 2012

SiriusXM Radio to Broadcast NHL Action Online and on Mobile Devices-  The National Hockey League and SiriusXM Radio have reached an agreement for the network to stream live radio broadcasts of NHL games on smartphones, mobile devices and online for SiriusXM subscribers nationwide.  The agreement begins with this seasons Stanley Cup Playoffs and will extend to 1,230 regular season games, the NHL All-Star Game and every postseason game to subscribers.

CBS Golf PGA Colge Coverage Shifts to Hilton Head-  The next PGA Tour stop for CBS this weekend takes place in Hilton Head for the RBC Heritage Tournament.  Jim Nantz, Sir Nick Faldo, Ian Baker-Finch Gary McCord and Peter Kostis call the action this Saturday and Sunday beginning at 3:00p.m. ET.

CBS Sports Network Has All-Access at Army Spring Football-  The CBS Sports Network will be televising a special which will go behind-the-scenes at Army’s 2012 spring football game at Fort Benning in Georgia.  Army Spring Football Mission: Fort Benning looks at how the Black/Gold Game was moved from West Point and played in March at Doughboy Stadium, which was built in 1924 to honor the memory of infantry soldiers killed in World War I. The one-hour program debuts Saturday, April 14 at 8:00p.m., ET.

Columbus at Philadelphia MLS Game of the Week on NBCSN-  This Saturday’s MLS match-up on NBC Sports Network (NBCSN) will feature the Columbus Crew at the Philadelphia Union.  Arlo White and Kyle Martino will call the game. NBC SportsTalk host Russ Thaler will host the pre-game, halftime and post-game segments live from PPL Park in Chester, Pa. beginning at 3:30p.m. ET.

Izod Indy Car Series Continues this Weekend on NBCSN-  The 2012 Izod Indy Car Series races continue this weekend on NBC Sports Network.  Coverage of the Toyota Grand Prix of Long Beach begins Sunday at 3:30 p.m. ET.  Prior to the race, at 3:00p.m. ET,  NBCSN’s  IndyCar 36  series will feature Graham Rahal. On Saturday, NBC Sports Network will air qualifying coverage at 6 p.m. ET. Additionally, a one-hour telecast of the Firestone Indy Lights race will air on Thursday, April 19 at 5 p.m. ET.

Next Prep Races On Road to Kentucky Derby This Weekend-  The next race in preparation for the Kentucky Derby will be this Saturday.  Tom Hammond will host NBC Sports Group’s coverage on CNBC this Saturday at 6:00p.m. ET of the Toyota Blue Grass Stakes from Keeneland Race Course in Lexington, Ky. He will be joined by analysts Gary Stevens and Randy Moss, and reporters Kenny Rice, Mike Battaglia and Katie Mikolay. Jav Privman will host coverage of the Arkansas Derby from Oaklawn Park in Hot Springs, Ark.

Sports Media Digest- February 1, 2012

Costas To Host Live Town Hall Session in Indianapolis-  NBC’s Bob Costas will host a live town hall meeting tomorrow night looking at the state of the NFL.   Costas Tonight: Live From the Super Bowl will feature interviews with NFL Commissioner Roger Goodell as well as NFL owners and players.  The program will air on the NBC Sports Network from 8:00p.m. to 10:00p.m. ET tomorrow night.

Super Bowl Edition of NFL Turning Point Tomorrow Night-  The NBC Sports Network will air a special edition of NFL Turning Point tomorrow night at 10:00p.m. ET.  This weeks edition will look at the turning points throughout the season fpr the Gianta and Patriots leading up to Super Bowl XLVI.

NFL Creates App for Super Bowl XLVI-  The NFL has announced that it has created a special app for Android and iOS that chronicles the New York Giants’ and New England Patriots’ road to the big game and will be updated with Super Bowl XLVI highlights and other fratures after the game.  The app costs $2.99 before the Super Bowl,  less than half of the post-game price.

Pro Football Hall of Fame Announcement on NFL Network-  NFL Network will have exclusive coverage of the announcement of the inductees into the 2012 class of the Pro Football Hall of Fame.  Road to Canton: Pro Football Hall of Fame: Class of 2012 will air Saturday, February 4th at 5:30p.m. ET.  Fran Charles will host alongside Hall of Fame quarterbacks Dan Fouts and Warren Moon.

Rovell to Host Post-Super Bowl Hangout on Google +-  CNBC Sports Business Reporters Darren Rovell will be hosting a Google + Hangout the day after the Super Bowl to discuss the game’s advertisements.  On February 17th Rovell will unveil the findings of which ad was rated the best by fans on his program CNBC SportsBiz: Game On.  CNBC is working with Google’s You Tube Ad Blitz to measure ad responses.

TNT has Exclusive Announcement of 2012 NBA All- Star Starters-  TNT will be the place to find out who will be named to the 2012 NBA All-Star starting teams.  Coverage begins prior to the network’s NBA double header tomorrow night at 7:00p.m. ET with Ernie Johnson, Charles Barkley, Shaquille O’Neal, Kenny Smith and Chris Webber.

NBA TV Continues to Score Well in With Viewers-  NBA TV continues to see an increase in viewership through the first month of the season.  Through the first 34 games of the regular season, NBA TV is averaging 391,000 total viewers and 306,000 total households,up 74% and 78% respectively, compared to the same time last year.  So far this season, three games have been three of the top five most-watched games ever on the network. Those are Lakers/Clippers January 14th, Bulls/Clippers December 30th, and Clippers/Lakers January 25th.

UFC on Fox Scores Well with Key Demographics-  Last Saturday’s UFC action on Fox gave the network ratings wins within its key demographics for the event.  Fox won the night with a 2.4 rating for Adults 18-49 and a 2.5 rating foir Adults 18-34.  The telecast averaged 4.7 million viewers.