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Sports Media Weekly No. 159- Brian Berger, Sports Business Radio

We have a shortened version of Sports Media Weekly this week, but it is jam-packed with news.

Joining Ken Fang of Fang’s Bites and me for the show is Brian Berger, host of Sports Business Radio.

The blockbuster story of the week came yesterday when Fox Sports won the rights to telecast USGA events under a 12-year deal which begins in 2015.  NBC has had the rights for the USGA since 1995.  In our discussion we speculate whether Fox paid too much for the rights (reported at $100 million) and how NBC will fare after 2014 when it will no longer be covering any of golf’s major tournaments.  We also speculate as to how Fox will cover the sport, as the network has no track record of televising golf events.

Next we move to how the CBS/Time Warner Cable impasse is impacting the coverage of sports.  We then look ahead one month when another carriage deal is up for renewal, ESPN’s contract with Dish Network.  We all agree that the only losers in these fights are the consumers.

We wrap the show looking at the release of the NBA schedule this week and its impact on ESPN, TNT and NBA TV…and Keith Olbermann’s return to ESPN’s SportsCenter tonight to provide what’s called a “special essay” on Alex Rodriguez.

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The Numbers Are In…Super Bowl Audience Not An All-Time High

The most anticipated sports viewership numbers of the year are starting to come in…and the consensus looks like Super Bowl XLVII will not break any records.

Here are the numbers direct from CBS PR:

CBS SPORTS’ COVERAGE OF SUPER BOWL XLVII IS THIRD MOST-WATCHED PROGRAM IN TELEVISION HISTORY

AND

SECOND-HIGHEST RATED SUPER BOWL IN 27 YEARS  

Average of 108.41 Million Watch Baltimore Win Super Bowl XLVII 

Network Garners Fast National Household Rating/Share of 46.3/69 

The CBS Television Network’s coverage of Super Bowl XLVII featuring the BALTIMORE RAVENS’ 34-31 win over the SAN FRANCISCO 49ers’ on Sunday, Feb 3 (6:32-8:41 and 9:11-10:47 PM, ET) was watched by a Nielsen estimated average of 108.41 million viewers, making it the third most-watched program in television history (Super Bowl XLVI – 111.3 million; Super Bowl XLV – 111.0 million).

CBS Sports’ coverage of Super Bowl XLVII earned an average fast national household rating/share of46.3/69 (47.0/71; N.Y. Giants-New England; Super Bowl XLVI), making it the second highest-rated Super Bowl in 27 years (1/26/86; 48.3/70; Chicago-New England).

Last night’s Super Bowl HH rating/share peaked at a 50.7/73 with an average of 113.92 million viewersfrom 10:30-10:47 PM, ET. 

UPDATE: CBS and the NFL reported that last night’s game had a total audience of 164.1 million viewers, making it the most viewed show in television history.  The previous record was 162.9 million viewers for Super Bowl XLV.

CBS Overnight Ratings for Super Bowl XLVII

The first ratings numbers are cmoing in from last night’s Super Bowl XLVII…and they appear good for CBS.

From CBS PR:

Here is the hour-by-hour breakdown:

6:30-7:00 – 42.6/67

7:00-7:30 – 46.3/71

7:30-8:00 — 47.9/72

8:00-8:30 – 48.2/71

8:30-8:45 – 48.3/71

8:45-9:15 — 46.5/68

9:15-9:30 – 47.9/68

9:30-10:00 – 49.6/70

10:00-10:30 – 51.3/73

10:30-10:45 – 52.9/75

Sports Media Digest- September 11, 2012

NBC Sees Record Ratings for Steelers/Broncos Sunday Night Tilt-  NBC Sports officially reported today that the ratings for its premiere Sunday Night Football (SNF) telecast featuring the Pittsburgh Steelers and Denver Broncos was the highest SNF telecast ever on the network.  The 16.5 national rating was NBC’s highest regular season primetime game ever while the auidence of 27.57 million viewers was the second highest ever.  Both the rating and the viewership numbers were up 8% and 7% repectively over the 2011 SNF opener (Cowboys/Jets).

CBS Sees Improved Viewership of U.S. Open Tennis Finals-  CBS Sports reported today that Sunday’s Women’s Final of the U.S. Open Tennis Championship garnered an audience of 17.7 million viewers who watched all or part of the match.  That number is the  highest in ten years.  The Men’s Finals on Monday was watched by 16.2 million viewers who watched all or part of the match.  That is the highest in five years.  Viewership for the men was up 37% from a year ago while the women’s match is up 35% from 2011.

Final Round of BMW Championship the Best for NBC in the History of the FedEx Cup Playoffs-  NBC continued to get impressive viewership for its coverage of the PGA Tour’s FedEx Cup Playoffs.  Sunday’s final round of the BMW Championship earned NBC a 2.5 overnight rating, the best round of the tournament since the FedEx Cup Playoffs began in 2007 and 150% above a year ago.  NBC’s Saturday coverage of the tournament earned a 1.8 rating, up 125% over 2011.The Golf Channel also saw significant ratings gains for its early round coverage and Saturday and Sunday lead-ins.

CBS Announces Primetime Schedule Delay on NFL Double Header Sundays-  With CBS getting the NFL double header game for the first time this Sunday, the network has announced that its regular Sunday primetime schedule will be shifted 30 minutes to accommodate the new 4:25p.m. ET kick-off.  The night will begin with 60 Minutes beginning at 7:30p.m. ET.  All other CBS programs on double header Sundays will shifted 30 by at least 30 minutes.

College Gameday Travels to Knoxville This Weekend-  ESPN will be taking its College Gameday program to Knoxville Saturday in anticipation of this week’s Florida/Tennessee match-up.  College Gameday begins at 9:00a.m. on ESPNU and 10:00a.m. ET on ESPN.  Chris Fowler, Lee Corso, Kirk Herbstreit, Desmond Howard, David Pollack, and host/reporter Samantha Steele will be on site.

Next Episode of Sports Illustrated on NBCSN Tomorrow Night– The second episode of Sports Illustrated on the NBC Sports Network (NBCSN) will debut tomorrow night.  The hour-long program, which airs at 9:00p.m. ET, will feature Daron Roberts, West Virginia University cornerbacks coach; Mike Powell wrestling coach for Oak Park and River Forest High School (Oak Park, IL) and Aazar Abdul-Raheem Head Football Coach for Washington D.C.’s Friendship Collegiate Academy.

Fox Sports.com Sets Traffic Records for August–  Fox Sports today announced that Fox Sports.com saw record traffic numbers for August.  The network attributes its coverage of the Summer Olympics as the reason for the 45 million unique visitors who stopped by Fox Sports.com, Yardbarker, and Scout.com.  Fox Sports.com also saw a total of 1.5 billion page views and 31.3 million video streams for the month.

Chase for NASCAR Sprint Cup Begins this Weekend on ESPN–  The 10-race Chase for the NASCAR Sprint Cup begins this weekend on ESPN at the Chicagoland Speedway.  Live coverage of the race begins with NASCAR Countdown at 1:00p.m. ET Sunday.  Allen Bestwick, Dale Jarrett, and Andy Petree will be on the call.  Jarrett and Petree will join Marty Reid on the call Saturday at 3:00p.m. ET for the Nationwide Series race from Chicago.

Women’s British Open this Weekend on ESPN-  ESPN will have four-round coverage of this week’s Women’s British Open from Royal Liverpool Golf Club.  ESPN2 and ESPN3 will three hours of golf Thursday through Sunday beginning at  9:00a.m. ET.  Terry Gannon will lead the network’s coverage along with Judy Rankin and Andy North.

Opening Round NHL Stanley Cup Playoffs Schedule

The NHL today announced the schedule and  national television outlets for the first round of the Stanley Cup Playoffs:  All games will air on network television on the properties of the NBC Sports Group along with the NHL Network in the United States and CBC or TSN in Canada.

Here is the schedule:

SERIES A TIME (ET) #1  VS.  #8 NETWORKS
THURSDAY, APRIL 12, 2012 7 P.M. OTTAWA AT NY RANGERS NHL NETWORK, CBC
SATURDAY, APRIL 14, 2012 7 P.M. OTTAWA AT NY RANGERS NBC SPORTS NETWORK, CBC
MONDAY, APRIL 16, 2012 7:30 P.M. NY RANGERS AT OTTAWA CBC, CNBC
WEDNESDAY, APRIL 18, 2012 7:30 P.M. NY RANGERS AT OTTAWA CBC, CNBC
*SATURDAY, APRIL 21, 2012 7 P.M. OTTAWA AT NY RANGERS NBC SPORTS NETWORK, CBC
*MONDAY, APRIL 23, 2012 TBD NY RANGERS AT OTTAWA TBD
*THURSDAY, APRIL 26, 2012 TBD OTTAWA AT NY RANGERS TBD
SERIES B TIME (ET) #2  VS.  #7 NETWORKS
THURSDAY, APRIL 12, 2012 7:30 P.M. WASHINGTON AT BOSTON NBC SPORTS NETWORK, CBC
SATURDAY, APRIL 14, 2012 3 P.M. WASHINGTON AT BOSTON NBC, CBC
MONDAY, APRIL 16, 2012 7:30 P.M. BOSTON AT WASHINGTON NBC SPORTS NETWORK, CBC
THURSDAY, APRIL 19, 2012 7:30 P.M. BOSTON AT WASHINGTON NBC SPORTS NETWORK, CBC
*SATURDAY, APRIL 21, 2012 3 P.M. WASHINGTON AT BOSTON NBC, CBC
*SUNDAY, APRIL 22, 2012 TBD BOSTON AT WASHINGTON TBD
*WEDNESDAY, APRIL 25, 2012 TBD WASHINGTON AT BOSTON TBD
SERIES C TIME (ET) #3  VS.  #6 NETWORKS
FRIDAY, APRIL 13, 2012 7 P.M. NEW JERSEY AT FLORIDA NHL NETWORK, TSN
SUNDAY, APRIL 15, 2012 7:30 P.M. NEW JERSEY AT FLORIDA NBC SPORTS NETWORK, TSN
TUESDAY, APRIL 17, 2012 7 P.M. FLORIDA AT NEW JERSEY NHL NETWORK, TSN
THURSDAY, APRIL 19, 2012 7 P.M. FLORIDA AT NEW JERSEY NHL NETWORK, TSN
*SATURDAY, APRIL 21, 2012 6:30 P.M. NEW JERSEY AT FLORIDA NHL NETWORK, TSN
*TUESDAY, APRIL 24, 2012 TBD FLORIDA AT NEW JERSEY TBD
*THURSDAY, APRIL 26, 2012 TBD NEW JERSEY AT FLORIDA TBD
SERIES D TIME (ET) #4  VS.  #5 NETWORKS
WEDNESDAY, APRIL 11, 2012 7:30 P.M. PHILADELPHIA AT PITTSBURGH NBC SPORTS NETWORK, TSN
FRIDAY, APRIL 13, 2012 7:30 P.M. PHILADELPHIA AT PITTSBURGH NBC SPORTS NETWORK, TSN
SUNDAY, APRIL 15, 2012 3 P.M. PITTSBURGH AT PHILADELPHIA NBC, TSN
WEDNESDAY, APRIL 18, 2012 7:30 P.M. PITTSBURGH AT PHILADELPHIA NBC SPORTS NETWORK, TSN
*FRIDAY, APRIL 20, 2012 7:30 P.M. PHILADELPHIA AT PITTSBURGH NBC SPORTS NETWORK, TSN
*SUNDAY, APRIL 22, 2012 TBD PITTSBURGH AT PHILADELPHIA TBD
*TUESDAY, APRIL 24, 2012 TBD PHILADELPHIA AT PITTSBURGH TBD
2012 WESTERN CONFERENCE QUARTERFINALS
SERIES E TIME (ET) #1  VS.  #8 NETWORKS
WEDNESDAY, APRIL 11, 2012 10:30 P.M. LOS ANGELES AT VANCOUVER CBC, NBC SPORTS NETWORK
FRIDAY, APRIL 13, 2012 10 P.M. LOS ANGELES AT VANCOUVER CBC, NBC SPORTS NETWORK
SUNDAY, APRIL 15, 2012 10:30 P.M. VANCOUVER AT LOS ANGELES NBC SPORTS NETWORK, CBC
WEDNESDAY, APRIL 18, 2012 10 P.M. VANCOUVER AT LOS ANGELES NBC SPORTS NETWORK, CBC
*SUNDAY, APRIL 22, 2012 TBD LOS ANGELES AT VANCOUVER TBD
*TUESDAY, APRIL 24, 2012 TBD VANCOUVER AT LOS ANGELES TBD
*THURSDAY, APRIL 26, 2012 TBD LOS ANGELES AT VANCOUVER TBD
SERIES F TIME (ET) #2  VS.  #7 NETWORKS
THURSDAY, APRIL 12, 2012 7:30 P.M. SAN JOSE AT ST. LOUIS CNBC, TSN
SATURDAY, APRIL 14, 2012 7:30 P.M. SAN JOSE AT ST. LOUIS CNBC, TSN
MONDAY, APRIL 16, 2012 10 P.M. ST. LOUIS AT SAN JOSE NBC SPORTS NETWORK, TSN
THURSDAY, APRIL 19, 2012 10:30 P.M. ST. LOUIS AT SAN JOSE NBC SPORTS NETWORK, TSN
*SATURDAY, APRIL 21, 2012 7:30 P.M. SAN JOSE AT ST. LOUIS CNBC, TSN
*MONDAY, APRIL 23, 2012 TBD ST. LOUIS AT SAN JOSE TBD
*WEDNESDAY, APRIL 25, 2012 TBD SAN JOSE AT ST. LOUIS TBD
SERIES G TIME (ET) #3  VS.  #6 NETWORKS
THURSDAY, APRIL 12, 2012 10 P.M. CHICAGO AT PHOENIX NBC SPORTS NETWORK, TSN
SATURDAY, APRIL 14, 2012 10 P.M. CHICAGO AT PHOENIX NBC SPORTS NETWORK, TSN
TUESDAY, APRIL 17, 2012 9 P.M. PHOENIX AT CHICAGO CNBC, TSN
THURSDAY, APRIL 19, 2012 8 P.M. PHOENIX AT CHICAGO CNBC, TSN
*SATURDAY, APRIL 21, 2012 10 P.M. CHICAGO AT PHOENIX NBC SPORTS NETWORK, TSN
*MONDAY, APRIL 23, 2012 TBD PHOENIX AT CHICAGO TBD
*WEDNESDAY, APRIL 25, 2012 TBD CHICAGO AT PHOENIX TBD
SERIES H TIME (ET) #4  VS.  #5 NETWORKS
WEDNESDAY, APRIL 11, 2012 8 P.M. DETROIT AT NASHVILLE CNBC, CBC
FRIDAY, APRIL 13, 2012 7:30 P.M. DETROIT AT NASHVILLE CNBC, CBC
SUNDAY, APRIL 15, 2012 NOON NASHVILLE AT DETROIT NBC, CBC
TUESDAY, APRIL 17, 2012 7:30 P.M. NASHVILLE AT DETROIT NBC SPORTS NETWORK, CBC
*FRIDAY, APRIL 20, 2012 8 P.M. DETROIT AT NASHVILLE CNBC, CBC
*SUNDAY, APRIL 22, 2012 TBD NASHVILLE AT DETROIT TBD
*TUESDAY, APRIL 24, 2012 TBD DETROIT AT NASHVILLE TBD

NFL Schedule on CBS, With Announcer Pairings

Here is the NFL schedule this week on CBS, with announcers for each game:

1:00p.m. Starts

N.Y. Jets at Washington Redskins: Ian Eagle, Dan Fouts
Kansas City Chiefs at Chicago Bears: Kevin Harlan, Solomon Wilcots
Tennessee at Buffalo Bills: Spero Dedes, Steve Beuerlein
Oakland Raiders at Miami Dolphins: Greg Gumbel, Dan Dierdorf
Cincinnati at Pittsburgh Steelers: Jim Nantz, Phil Simms
Indianapolis at New England Patriots: Marv Albert, Rich Gannon

4:00p.m. Start

Baltimore Ravens at Cleveland Browns: Bill Macatee, Steve Tasker

Sports Media Weekly Podcast No. 79- Eric Deggans, St. Petersburg Times

Ken Fang of Fang’s Bites and I are back for another edition of the Sports Media Weekly Podcast.

The top story remains the media coverage of the Penn State scandal.  Ken and I discuss the fine job done by Bob Costas in interviewing former Penn State Defensive Coordinator Jerry Sandusky while taking CBS to task for promoting what proved to be a non-interview between Armen Ketayian and Sandusky accuser Mike McQueary.

Ken and I also praise ESPN for its coverage of last weekend’s Nebraska/Penn State game, the first in 46 years without former coach Joe Paterno on the sidelines.

We also touch upon the ratings for the first UFC on Fox match, the debut of Brad Nessler and Mike Mayock on the NFL Network, and the prospects of NBC Sports Network now that former HBO Sports President Ross Greenburg is on board to produce documentaries and Costas’ new program.

Our guest this week is Eric Deggans, media writer for the St. Petersburg Times as well as writer for the Indiana University National Sports Journalism Center. We spend most of our talk with Eric discussing the media coverage of the Penn State story, but also spend some time on his work for the paper and the university.