CBS Radio

Sports Media Digest- September 23, 2013

CBS Deal Works Out Deal with Nets and Barclays Center

CBS Radio announced today a deal with the Brooklyn Nets and the Barclays Center that will allow for increased coverage of the Nets locally as well as coverage of select college basketball games and boxing matches held at the arena.

The deal calls for expanded coverage on New York sports radio powerhouse WFAN 660 AM and 101.9FM.

The agreement also  calls for Barclays Center and CBS Radio to develop and jointly program a new concert series and live events hosted at the arena. These events will be promoted using the nationwide scale of CBS Radio’s 126 stations, the majority of which are located in the top 50 radio markets.

“CBS Radio provides a commanding broadcast partner for the Nets and Barclays Center that delivers widespread exposure and promotion for our franchises,” said Nets and Barclays Center CEO Brett Yormark. “We are thrilled to continue airing Nets games on WFAN-AM/FM and expanding team coverage throughout the season, but we are just as excited about the opportunity of broadcasting other prominent events from Barclays Center, including select concerts, major college basketball and big time boxing, which will re-ignite a popular New York pastime.”

“Today’s announcement marks the union of two great companies with expertise in delivering high quality programming, appealing to a broad spectrum of sports and entertainment fans,” said Dan Mason, President and CEO, CBS Radio.  “This partnership presents a unique opportunity to connect our listeners, not only in New York, but across the country, with exceptional brands and an outstanding venue, and provides CBS Radio with content for our on-air and audio digital platforms.”

ESPN Unveils New SportsCenter Commercial

ESPN is using the power of it’s SportsCenter theme as the basis of a new commercial.

the campaign focuses on the iconic sound DaDaDa DaDaDa which fans associate with the show. The 60-second launch spot features a range of athletes – from professionals to little leaguers – who subtly and not-so-subtly call out their “DaDaDa” moments.

“This campaign grew out of research we did in order to better understand the role SportsCenter plays in fans’ lives given all the access points for sports news, information, and highlights provided by new technologies,” said Aaron Taylor, senior vice president of marketing.  “Fans have a strong emotional connection with the show.  And, what we realized is that ‘DaDaDa’ is emotional shorthand for, not only the great moments that happen in sports, but how SportsCenter presents those moments – giving context to them with perspective and personality.”

You can view the commercial here.

Sports Media Digest- October 8, 2012

MLB Network to Televise Cards/Nationals Wednesday–  THE MLB Network has announced that the second of its two MLB Division Series telecasts will feature game three of the National League series between the St. Louis Cardinals and the Washington Nationals.  Bob Costas and Jim Kaat will call the action beginning at 1:00p.m. Wednesday.  Sam Ryan will serve as the on-field reporter.

CBS Sees Strong Viewership for SEC and NFL-  CBS Sports today reported that its coverage of SEC college football on Saturday and the NFL on Sunday had the highest overnight ratings.  Saturday’s SEC match-up between LSU and Florida registered a rating of 4.7, up 42% over last year’s game between the two teams.  It’s also the highest rating for a regular season SEC 3:30p.m. ET game on the network since November of 20120.  The CBS NFL late game (primarily Broncos/Patriots) gave CBS a rating of 15.7, up 1% over last year’s Patiots/Jets contest.  The network’s NFL early regional coverage averaged a 9.3 rating, up 2% from 2011.

NFL Network Replays–  The NFL Network (NFLN) will have three replays from last weekend’s action.  Tomorrow at 8:00p.m. ET NFLN will re-air the Packers at Colts.  At 9:30p.m. ET the network will replay the Broncos at Patriots.  NFLN will air a third game Wednesday at 9:00p.m. ET.  The announcement of that game will come following tonight’s Texans/Jets telecast.

CBS Radio Purchases FM Frequency in New York; to Simulcast WFAN-  CBS Radio announced today it has acquired the 101.9 FM frequency in New York and it plans to simulcast sports radio WFAN programming.  WFAN will continue to air on 660AM.  “This is an extremely exciting opportunity to expand our radio presence in the nation’s largest market,” said Dan Mason, President and CEO, CBS RADIO.  “Sports is a very popular format and a huge growth category for our business.  As a result of this new asset, we look forward to The FAN building on its position as the leading sports radio franchise in the country.”  The move will take place once all the regulatory approvals are completed.

Longhorn Network to Televise Iowa State/Texas on November 10th-  ESPN has announced that the Longhorn Network will televise the Big 12 match-up between Iowa State and Texas set for November 10th in Austin.  The game will also be telecast on the following six ABC affiliate stations: WOI in Des Moines, KCAU in Sioux City, KETV in Omaha, KCRG in Cedar Rapids, KAAL in Mason City-Austin-Rochester, and WQAD in Quad Cities.

Victorino to Join TBS Playoff Studio Team-  Dodgers outfielder Shane Victorino will be joining the TBS studio team as an analyst for the remainder of the network’s MLB Division Series coverage.  Victorino will join Host Matt Winer and analysts Dennis Eckersley and David Wells today through Wednesday.

NASCAR Season Shifts to Charlotte this Weekend on ESPN–  ESPN will have coverage this weekend of the NASCAR Nationwide and Sprint Cup races this weekend in Charlotte. The Nationwide Series race will air on ESPN Friday night at 7:30p.m. ET, while ABC at 7:00p.m. ET will have the live telecast of Saturday night’s Bank of America 500 NASCAR Sprint Cup race, the fifth race in the Chase for the NASCAR Sprint Cup.  Analyst Dale Jarrett and join anchors Allen Bestwick (Sprint Cup) and Marty Reid (Nationwide Series).

Louisiana-Monroe to be the Feature on ESPNU’s All Access–  The week’s ESPNU’s All Access will spotlight a behind-the-scenes look at the football program at the University of Louisiana-Monroe.  The program debuts tomorrow night at 6:00p.m. ET and looks back as the team prepared for Sun Belt Conference foe Middle Tennessee.  At 6:30p.m. ET ESPNU Road Trip goes tailgating at South Carolina before the Gamecocks victory over Georgia last Saturday.

CBS to Create Sports Radio Network

CBS announced today that it is creating CBS Sports Radio, a 24-hour, seven-day-a-week lineup of national programming utilizing the resources of CBS Radio and CBS Sports.

CBS Sports Radio is set to launch in January 2, 2013 and will reach listeners in nine of the nation’s Top 10 markets, with a cumulative audience reach at debut close to 10 million listeners.

Much of the CBS owned sports radio stations will begin to carry CBS Sports Radio content, such as CBS Sports updates, as early as September 4th.

The following CBS Radio stations will add various components of CBS Sports Radio programming to their lineup:

WFAN-AM (New York)
WSCR-AM (Chicago)
KRLD-FM (Dallas)
KILT-AM (Houston)
WJFK-FM (Washington, D.C.)
WIP-FM (Philadelphia)
WBZ-FM (Boston)
WXYT-FM (Detroit)
WSJT-FM (Tampa)
WJZ-FM (Baltimore)
WFNZ-AM (Charlotte)
KDKA-FM (Pittsburgh)
KHTK-AM (Sacramento)
WKRK-FM (Cleveland)

The following CBS Radio stations will broadcast CBS Sports Radio programming as their 24/7 lineup when the network debuts on Jan. 2, 2013:

KIKK-AM (Houston)
WIP-AM (Philadelphia)
WXYT-AM (Detroit)
WQYK-AM (Tampa)
WJZ-AM (Baltimore)
WBCN-AM (Charlotte)
KRAK-AM (Riverside)
KYDZ-AM (Las Vegas)

Cumulus Media will serve as the network’s exclusive syndicator, with 67 of its stations to be home of CBS Sports Radio programming. The following Cumulus radio stations in the Top 100 markets will broadcast CBS Sports Radio programming:

KNBR-AM (San Francisco)
KTCT-AM (San Francisco)
KTCK-AM (Dallas)
WCNN-AM (Atlanta)
WGFX-FM (Nashville)
WSJZ-FM (Orlando)
WHGB-AM (Harrisburg/Lancaster)
WJOX-A/F (Birmingham)
WBBL-FM (Grand Rapids)
WWLS-A/F (Oklahoma City)
KNML-AM (Albuquerque)
WMTI-FM (New Orleans)
KARN-AM (Little Rock)
WNML-A/F-WNRX-FM (Knoxville)
KCUB-AM (Tucson)
WWBU –FM (Roanoke)
WTRX-AM (Flint)
WLQR-FM (Toledo)
WBGG-AM (Des Moines)
WNKT-FM/WYMB-AM (Columbia, S.C.)
WUMP-AM (Huntsville)
WSKO-AM (Syracuse)
KLTD-FM (Waco)
WXSM-AM (Tri Cities)
KCSF-AM (Colorado Springs)
WZAT-FM/WJLG-AM (Savannah)

“As one of the leading media companies in the world, and a dominant force in sports programming, we look forward to bringing to bear the full resources of CBS and capitalizing on an exciting new growth opportunity for the company,” said Leslie Moonves, President and CEO, CBS Corporation in a press release. “CBS Sports and CBS RADIO have been widely recognized for their outstanding contributions to sports broadcasting. This next step in their evolution will serve an ever-expanding audience of sports fans from coast to coast.”