Boston Bruins

Emotional Bruins Return Receives Strong Numbers for NBCSN

NBC Sports reports today that last night’s NHL game on the NBC Sports Network between the Buffalo Sabres and Boston Bruins, the first home game for a Boston-based team following Monday’s bombing at the Boston Marathon, received strong viewership numbers.

From NBC PR:

 NBC Sports Network’s Wednesday Night Rivalry telecast featuring the Buffalo Sabres against the Boston Bruins resulted in record-setting regular-season viewership.

NBC Sports Network’s coverage of the Sabres dramatic 3-2 shootout victory against the Bruins on Wednesday night, drew 847,000 viewers and peaked at more than 1.1 million viewers.

• The telecast was the fourth most watched single regular-season game in NBC Sports Network history and was up 84% vs. NBC Sports Network’s 2011-12 exclusive time period average.

• NBC Sports Network was a top 10 cable network for the 7:30-10:15 p.m. ET time period among M18-49 (No. 7) and M25-54 (No. 8).

NBC Sports Network’s 13 Wednesday Night Rivalry NHL games have averaged 662,000 average viewers up 49% above NBC Sports Network’s 2011-12 Wednesday night exclusive game average.

• Through 49 games, the NHL on NBC Sports Network has drawn 415,000 average viewers, up 25% from last year’s full regular season average (332,000).


In Boston, Sabres-Bruins on NBC Sports Network received a 7.9 HH rating, which was the third highest-rated regular-season Bruins game ever on NBC Sports Network (behind Boston’s two games vs. Montreal this season 9.26 on 3/3/13 and 8.51 on 3/27/13).

• The game was up 77% from the Bruins’ 2011-12 regular season average on NBCSN in the market.

• NBC Sports Network was the No. 1 rated network overall in Boston during the 7:30-10:15 time period.


In Buffalo, Sabres-Bruins on NBC Sports Network received a 9.0 HH rating and was the No. 1 rated network overall during the 7:30-10:15 time period.


NBC Sees Ratings Gains for Game One of Stanley Cup Finals

NBC Sports is reporting that Game One of the Stanley Cup Finals between the Boston Bruins and Vancouver Canucks generated a national overnight rating of 3.2, up 14 % over last season (Flyers/Blackhawks) and the best Game One rating since 1999 (Buffalo/Dallas on Fox)

Boston led all local metered markets with an average rating of 25.5.  Here are the top 5 rated metered markets for Game One:

1. Boston, 25.5/39
2. Providence, 16.7/24
3. Buffalo, 7.2/11
4. Hartford, 5.5/8
5. Pittsburgh, 4.3/7

Game Two is set for Saturday night in Vancouver.

SMJ Video- Brian Fox, Sports Artist

What a great way to end the year than with a Sports Media Journal original video.

I have always claimed that the sports media realm exists beyond television, radio, print, and the Internet.  That’s the case today as I speak with Brian Fox, a Massachusetts-based sports artist who has done well for himself producing pieces for such clients as Major League Baseball and Topps.  He was also commissioned to produce artwork for this Friday’s NHL Winter Classic at Fenway Park.

Here is Brian’s story.   You can view more of Brian’s work at Brian Fox Studios.

Random Video Clip #9

One of the best rivalries in sports continues tonight when the Canadiens visit the Bruins in Boston. The rivalry may have waned a bit over the years…so let’s look at what it used to be like when these teams hooked up in the 1970’s…

You gotta love a great hockey brouhaha. You’d never see that kind of fight today. But we’ll always have the memories…