Fox Sees Viewership Increase for Game One of the World Series

Fox Sports announced today that Game One of the 2013 World Series earned an average rating of 8.6 and 14.4 million viewers, up 13% and 18% respectively over the 2012 Fall Classic.

More details from Fox Sports PR:

Last night’s game propelled the network to a first place finish in primetime television Wednesday night, averaging an 8.9/14 from 8:00 PM – 11:00 PM. That marks FOX’s highest-rated and most-watched primetime broadcast of the season and the network’s most-watched primetime broadcast since January for American Idol.

Key demographics also saw impressive double-digit year-to-year increases for the World Series and won the night including Men 18-34 (+24%, 4.6 vs. 3.7), Men 18-49 (+17%, 5.4 vs. 4.6), Adults 18-34, (+16%, 3.6 vs. 3.1), Adults 18-49 (+17%, 4.2 vs. 3.6).

Last night’s game opened with a 7.8/13 which was 16% ahead of last year’s initial tune-in (6.7/11). Ratings peaked at a 9.6/15 with 16.3 million viewers at 9:30 PM ET, as the Red Sox built an insurmountable lead.

According to figures released by Nielsen SocialGuide, Twitter activity for last night’s World Series Game 1 also saw impressive increases over 2012. The game drew over 793,000 tweets (up +6% from 2012 World Series Game 1) from more than 360,000 unique authors (up 12%) and was the No. 1 social telecast of the night in all categories.

Boston led all markets with a 39.7/61, the highest mark for a Red Sox game since Game 7 of the 2008 ALCS, followed by St. Louis’ 36.0/54.  Providence (34.6/52), Hartford (20.8/32), Fort Myers (11.9/19), Kansas City (11.1/18), Richmond (11.0/16), Memphis (10.4/15), Greensboro (10.3/15), and Cincinnati (10.1/16) round out the top ten markets for Wednesday night’s broadcast.

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