Broncos/Colts Give NBC Highest-Rated SNF of the Season Thus Far

NBC Sports reported today that last night’s Sunday Night Football (SNF) telecast between the Broncos and Colts registered an overnight rating of 17.3, making it the highest-rated SNF game of the season and the highest rated prime time October NFL telecast in 15 years.

Here’s more from NBC PR:

The previous best October primetime NFL overnight was a 17.5 for Minnesota-Green Bay on ABC on Oct. 5, 1998, as the Vikings beat the Packers 34-27.

The 17.3 for the Colts’ down-to-the-wire 39-33 Sunday Night Football victory is the fourth-highest overnight in the eight-year history of NBC’s primetime package (including “NFL Kickoff” games). Following are NBC’s highest overnight ratings for a regular-season game since the debut of Sunday Night Football in 2006:

Game, Date Overnight Highlights
Dallas-Wash., 12/30/12 18.3 Rookie Robert Griffin III leads Redskins to NFC East title with 28-18 victory in “win-and-in” Week 17 matchup. Game posted highest regular-season primetime overnight on any network in 15 years.
Pittsburgh-Denver, 9/9/12 18.0 Peyton Manning debuts with a new team (Denver) after missing ’11 season with neck injury, and throws his 400th career TD pass in Broncos’ come-from-behind 31-19 victory.
Minn.-New Orleans, 9/9/10 17.7 Drew Brees leads defending-champion Saints over Brett Favre and Vikings 14-9 in NFC Championship Game rematch in Thursday “NFL Kickoff” opener.
Denver-Indy, 10/20/13 17.3 QB Andrew Luck accounts for 4 TDs to lead Colts to a 39-33 win over Broncos in Peyton Manning’s return to Indianapolis.
N.O.-Green Bay, 9/8/11 17.2 Aaron Rodgers passes for 312 yards and three scores to lead defending-champion Packers to 42-34 win over Drew Brees (419 yards and 3 TDs) and Saints in Thursday “NFL Kickoff” opener.

NBC’s Sunday primetime average (13.5/22 from 7-11 p.m. ET in metered-market households) is the highest for any broadcast network on a Sunday night since the Academy Awards on Feb. 24 (22.2/34 on ABC) and topped second-place CBS by 50% (9.0/14).

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