Sports Media Digest- October 15, 2013

TBS Seeing Ratings and Viewership Increases for NLCS

Turner sports reported today that through three games of the National League Championship Series (NLCS) the network is averaging a 3.1 rating and 4.7 million viewers, up 35% and 34% repectively over TBS’ coverage of the NLCS in 2011.

Last night’s game three in Los Angeles averaged a 3.1 rating and 4.8 million viewers, up 11% and 12% over 2011.

Sunday Night Football Again Bests MLB Playoffs

NBC’s Sunday Night Football telecast this week drew an average of 22.1 million viewers, winning the night in prime time for NBC.

The  22.1 million viewers is the highest for a prime time NFL game against an MLB League Championship Series game in 17 years (49ers-Packers on ABC, 10/14/96) and is up 11% from last year’s Week 6 SNF game (19.9 million for Packers-Texans).

Storm, Anderson to Lead NYC Marathon on ESPN

ESPN has announced that SportsCenter anchors Hannah Storm and John Anderson will host the network’s coverage of the ING New York City Marathon.

The marathon will take place November 3rd and air live on ESPN2.

Anderson and Storm will be joined by reporter Jeremy Schaap and analysts Tim Hutchings and Carrie Tollefson. Lewis Johnson will also be part of race day coverage as a reporter, providing updates from the start and finish lines. Other reporters include ABC7’s Laura Behnke and Rob Powers, as well as Jim Dolan and Kemberly Richardson.

Additionally, Editor-in-Chief of Runner’s World David Willey will serve as a reporter while running the course. Juli Benson and Toni Reavis will serve as lead women’s reporter and lead men’s reporter, respectively.

“The beauty of the marathon is that any runner can share the same unbridled joy in finishing as a world class runner can in winning,” said Anderson. “The accomplishment is the thing! And New York makes people feel better about that accomplishment than anywhere else. The course and the spectators give the race unmatched energy. It’s why ’83 champion Rod Dixon was spot on when he said, ‘New York is the one you have to win.’”

Storm added: “There is perhaps, no sporting event in America more closely attached to its neighborhoods and city – while at the same time being an instantly recognizable international event – than the New York City Marathon. It’s an integral part of the fabric of this city and I’m thrilled to be involved in the broadcast, which we hope showcases the resilience of all New Yorkers and those who attend this great event.”

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