Sports Media Weekly No. 163- Mike McCarthy, Ad Age & Tracy Wolfson, CBS Sports

We have a full agenda for this weeks Sports Media Weekly  program.

Joining Ken Fang of Fang’s Bites and me for our news segment is sports business reporter Mike McCarthy of Ad Age.

We begin the show with news from the NFL, which saw a total of 108 million viewers watch action from week one, the largest combined audience to watch the first week of the regular season ever.

We follow by looking at some of the new NFL Sunday pre-game shows and how, despite the rising number of these programs, viewers never seem to get enough of the NFL.

Next we bring up the news that Peter King of SI and Bill Simmons of ESPN will no longer refer to the Washington NFL football team as the Redskins, joining those who feel the name is offensive to the Native American community.  We discuss how, and who, could tip the scales in forcing the NFL and Redskins owner Daniel Snyder to change the team’s name.

With Time Warner and CBS resolving their issues over carriage fees just before the beginning of the NFL season, we hypothesize whether the NFL will be a factor as ESPN and the Dish Network head toward their contract expiring on September 30th.

We move to baseball and the impact the Yankees, and the suspension-appealing Alex Rodriquez, will have on the buzz around this post-season if they are able to secure one of the two American league Wild Card spots.

We conclude the news segment looking at the investigative report by Sports Illustrated on the Oklahoma State football program and whether these pieces ever have legs in exposing broader problems in the college ranks.

In the second half of the show Ken talks with CBS Sports reporter Tracy Wolfson.  Tracy will be working perhaps the two top football games of the week; the SEC match-up between Alabama and Texas A&M and the Manning Bowl featuring Peyton and Eli Sunday in New York.

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