Sports Media Digest- September 4, 2013

Dial Global Returns to WestwoodOne Moniker

Dial Global radio announced today that it is changing its name to WestwoodOne, a name once synonymous with network radio until it merged with Dial Global in 2011.

Programming on the network will not change, with 225 million listeners still gaining access to he NFL, Olympic Games, Barclays Premier League, and the Grammy Awards.

“We’re proud of what we’ve accomplished as Dial Global.  Through our belief in the power of sound we are dedicated to continuously reinventing the industry and creating the most dynamic audio programming that connects people to their passions,” said Paul Caine, CEO of Dial Global. “With the audio industry’s ever-changing landscape we know we’ve just scratched the surface of what’s possible for audio’s broad consumption. By reclaiming and reviving an iconic audio brand name, we are not changing who we are, but accelerating the great work we are doing to contribute to the growth of audio.”

Country Star Gretchen Wilson to be Part of ESPN’s NASCAR Chase Coverage

ESPN announced today that Grammy Award-winning Country artist Gretchen Wilson will be featured in ESPN’s telecasts of the 10 races in the Chase for the NASCAR Sprint Cup.

Wilson will narrate and appear in the opening teases of the telecasts of the 10 races, with each tease tailored to the racetrack hosting that week’s event. Her music will also be featured through the entire Chase for the NASCAR Sprint Cup on ESPN.

“Just as NASCAR appeals to a great cross-section of American people, the same can be said for Gretchen Wilson’s blend of song and attitude that has made her an icon of the music industry for the past decade,” said Rich Feinberg, ESPN vice president, motorsports, production. “We look forward to showcasing her music and personality during the Chase for the NASCAR Sprint Cup.”

“I can’t tell you how excited I am to be associated with NASCAR and ESPN as we begin the Chase,” said Wilson. “Many of the fans who show up at our concerts on Saturday nights are watching the races on Sundays. I’m honored to be a part of this great American tradition and look forward to seeing the fans at some races this fall.”

Battle 4 Atlantis Hoops Tourney To Air on ESPN

ESPN announced today that it has reached a new multiyear agreement for media rights to the Battle 4 Atlantis men’s college basketball tournament starting in 2014.

ESPN, ESPN2 and ESPNU will combine to offer exclusive telecasts of six Battle 4 Atlantis matchups annually, including two quarterfinals, the semifinals, the third place game and championship. Battle 4 Atlantis features eight teams playing in a 12-game tournament format in a temporary stadium with state-of-the-art regulation facilities.

“Battle 4 Atlantis has quickly become one of the premier early-season tournaments in college basketball,” said Nick Dawson, senior director, ESPN programming and acquisitions. “We’re thrilled to bring it to the ESPN networks and know it will be a must watch for fans.”
George Markantonis, president & managing director, Atlantis, Paradise Island, added, “We are excited about our new relationship with ESPN to televise the 2014-2016 Battle 4 Atlantis tournaments, allowing us to share this sports experience with millions of fans.”

This Week’s Covers of Sports Illustrated

Sports Illustrated will have two covers available regionally this week:

SI 9-9-13a SI 9-9-13b

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