Ken Fang of Fang’s Bites and I are back for another edition of Sports Media Weekly.
We begin the program by looking at the announcement this week that NBC Sports and Yahoo! Sports will be collaborating on two new TV and online sports video projects, one of which debuts tomorrow. The inclusion of rich media content is becoming more and more prevalent online and we agree that we’ll likely see more being produced by broadcast and web partners.
On a related note we look at the move by media outlets to create exclusive online content featuring their sports writing superstars. Bill Simmons and ESPN began the trend with Grantland and now Peter King at Sports Illustrated and Peter Gammons are creating fresh content marketed around their personal brands.
We move to Boston sports media next, looking at how the Boston media handled the Aaron Hernandez arrest and the response by the Patriots. We then delve into news of the launch next Monday of an online radio venture produced by the Boston Herald.
We finish the segment reflecting on the trail blazing career of Steve Bornstein, who pioneered television coverage of the NFL and will be retiring as head of the NFL Network next year.