Sports Media Digest- April 12, 2013

ESPN Sees Bump is First Round Masters Viewership–  ESPN Reports that Thursday opening round of the Masters averaged 2,851,000 viewers with a 2.4 household coverage rating based on fast nationals, according to the Nielsen Company. Viewership grew seven percent from last year’s first round, which averaged 2,661,000 viewers, and the rating was an increase of three percent from a 2.3 last year.

Rays/Red Sox Sunday’s MLB on TBS Telecast–  This weekend’s Sunday MLB on TBS telecast will feature the Tampa Bay Rays at the Boston Red Sox. Ernie Johnson, Ron Darling and John Smoltz have the call beginning at 1:30p.m. ET.

WNBA Draft Live Monday on ESPN-  For the first time ESPN will provide prime time coverage of the WNBA Draft.  Coverage and analysis of the first round will begin Monday at 8 p.m. ET on ESPN2, followed by the second and third rounds on ESPNU from 9-10:30 p.m.  Kevin Negandhi will anchor the coverage with analysts Rebecca Lobo and Carolyn Peck and reporters Holly Rowe and LaChina Robinson.

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