Strong Overnight Ratings for NCAA Title Game

CBS Sports is out with its overnight ratings from last night’s NCAA Men’s College Basketball Championship Game.

From CBS PR:

CBS Sports and Turner Sports’ exclusive live coverage of the 2013 NCAA® Division I Men’s Basketball Championship game on Monday, April 8, which saw Louisville beat Michigan on CBS, delivered an average overnight household rating/share of 14.3/23, up 18% versus last year’s 12.1/19,according to Nielsen.

The overall 2013 NCAA Tournament average-to-date rating in the metered markets scored a7.2/15up 9% from a 6.6/14 in 2012.  The 7.2/15 tied with 2011 as the highest overall average for the NCAA Tournament in eight years (7.3/14; 2005).

The 2013 NCAA Championship game rating/share peaked at 17.3/32 rating from 11:30-11:45 PM, ET.

Top five rated metered markets:
1.      Louisville – 54.0/70
2.      Detroit – 33.5/47
3.      Columbus, Ohio – 26.4/40
4.      Indianapolis – 25.1/39
5.      Cincinnati – 24.7/38

Final numbers later today.


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