Sports Media Digest- March 29, 2013

NCAA Tourney Viewership Continues to Impress for CBS and Turner-  Through Thursday’s games the viewership for the 2013 NCAA Men’s Basketball Tournament continues to be the best in 20 years.  The average audience is 9 million viewers, up 8% from 2012.  The average rating of 5.9 i s up 7% over last year and the highest in 15 years.

ESPN Digital Media Properties Top in Sports Usage Category for February–  ESPN reports that its digital properties accounted for 28% of all sports category usage across digital platforms in February. ESPN was second behinf Yahoo Sports in unique visitors to ESPN.com but was tops in total number of minutes spent online with 3.7 million minutes.

Bobby Knight on Next Edition of Feherty–  The next edition of David Feherty’s Golf Channel program Feherty will feature a conversation with former college basketball coach Bobby Knight.  The episode airs Monday at 10:00p.m. ET.

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