CBS Sports and Turner Sports report that the overnight ratings for the first day of the full field NCAA Men’s Basketball Tournament came in at 5.8, up 4% over 2012 and the highest for the Thursday opening round in 22 years.
From CBS and Turner PR, here is the breakdown of the ratings during the four game windows yesterday:
§ The first daytime telecast window (12-4:15 p.m. ET) averaged a 4.1/14 to deliver the second highest rating for the time slot since 1991, when the tournament expanded to four telecast windows for the entire day (trailing only 2011’s 4.4/15). The telecast window is up 5% compared with a 3.9/13 last year.
§ The second daytime telecast window (2:30-7:15 p.m.) averaged a 5.5/15 to garner the highest rating ever for the time slot. The window is up 6% over last year’s 5.2/14.
§ The first primetime telecast window (7-10:15 p.m.) averaged a 7.4/14 to register the highest rating ever for the time slot. The window is up 9% over a 6.8/13 in 2012.
§ The second primetime window (9:30 p.m.-12:45 a.m.) averaged a 6.4/11, which included a pair of lopsided victories (VCU’s 46-point win against Akron and Syracuse’s 47-point triumph over Montana), vs. a 6.8/12 in 2012.