Sports Media Digest- March 18, 2013

2012-2013 College Hoops Season Most-Viewed Ever on ESPN– ESPN reports that the recently completed 2012-2013 college basketball season was the most-viewed ever for the network.  Over 13 games on the network, ESPN averaged 1.37 million viewers, surpassing last season’s 1.35 million viewers.  Louisville was the top-rated local market for the 11th year in a row, posting an average college basketball rating of 4.5.

Spring Training Baseball on ESPN- ESPN will televise two Spring Training Baseball games this week.  Action begins tomorrow at 1:00p.m. ET as the Yankees take on the Phillies.  Wednesday at 1:00p.m. ET the Red Sox and Yankees take the field.  Dan Shulman, John Kruk, Orel Hershiser and Buster Olney will call the action.

NASCAR Nationwide Series this Weekend from Fontana on ESPN– The next stop in the NASCAR Nationwide Series will take place this Saturday from the Auto Club Speedway in Fontana, CA.  Alan Bestwick will be joined by Dale Jarrett and Andy Petree for the call of the race while Dave Burns, Jamie Little, Dr. Jerry Punch and Vince Welch report from the pits.  Action begins at 4:30p.m. ET with NASCAR Countdown with Nicole Briscoe, Ricky Craven and Brad Daugherty.

Virginia Hunt Joins Tennis Channel–  The Tennis Channel announced the appointment of Virginia Hunt as executive director, programming. She will be based in the network’s headquarters in Santa Monica, Calif., and report to David Scott, vice president of programming.  Hunt’s previous work includes a stint in Los Angeles at the CBS and WB affiliates, where she worked with major sports properties, such as the Lakers, Dodgers, Angels, Kings, Clippers and Galaxy.

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