Sports Media Digest- March 12, 2013

USA-Canada WBC Telecast Most-Watched Non-Playoff Game Ever on MLB Network– The MLB Network reports that Sunday’s USA-Canada World Baseball Classic game earned an average audience of 726,000 viewers, making the most-watched non-postseason game ever on the channel.  All WBC games last Friday through Sunday drew an average of 252,000 viewers, the most-watched weekend in the network’s history.

Fox Sports/ECAC Lacrosse Reach Deal–  Fox Sports has reached a deal with the ECAC Conference to telecast conference Lacrosse matches.  The deal begins this season as the Fox Sports Networks will televise the ECAC Lacrosse semifinals on Thursday, May 2nd (5:00 PM ET and 8:00 PM ET) and finals on Saturday, May 4th (4:00 PM ET) live from Hobart College.  The games will also be available on FUEL TV and FOX College Sports.  Beginning in 2014 the ECAC Lacrosse tournament will air on Fox Sports 1.

Pro Bowlers Association and CBS Sports Network Sign Multi-Year Deal–  The CBS Sports Network will be the new home for the Professional Bowlers Association Tour (PBA).  The deal begins this summer,  with five two-hour telecasts from four PBA Summer Swing events, and concludes with a GEICO PBA Summer King of the Swing special event featuring the top five competition points leaders from the Summer Swing events.

NBA on TNT-  TNT will have another NBA double header this Thursday.  The opener begins at 8:00p.m. ET as the Dallas Mavericks take on the San Antonio Spurs.  Ian Eagle, Mike Fratello and David Aldridge are on the call.  At 10:30p.m. ET Kevin Harlan, Chris Webber and Craig Sager will call the New York Knicks at Portland Trail Blazers.

ABC has Single NBA Game This Sunday–  Only one NBA game is on tap this Sunday as part of ABC’s NBA Sunday Showcase.  The Knicks will take on the Clippers beginning at 3:30p.m. ET with Mike Breen, Jeff Van Gundy and Lisa Salters on site.

Blackhawks on SI Cover–  The sterling start to the NHL season by the Chicago Blackhawks has placed them on this week’s cover of Sports Illustrated:
SI Cover 3-18-13