NBC Sports/Twitter to Partner During Olympics

Following the announcement two weeks ago that NBC Sports would be working with Facebook during the Olympics, comes word today that NBC Sports will partner with Twitter to provide unique social media content during the games.

Twitter will launch a page dedicated to NBC’s coverage of the Olympics at Twitter.com/#Olympics.  The page will aggregate content from various NBC Olympic Twitter accounts, including @NBCOlympics, @Olympics, @USOlympic.  The networks of NBCUniversal that are airing Olympic programming will promote the Twitter page, including in primetime on NBC, as well as additional on-air promotion and content integration.

The partnership also calls for the reprising of the NBC Olympic Twitter Tracker, a visually compelling real time heat map depicting the minute-by-minute movements of the Olympic conversation on Twitter.

“With the eyes of the world focused on London, there is no doubt that the conversation on Twitter will rage around the competition, the athletes and the incredible stories from the Games,” said Gary Zenkel, President, NBC Olympics in a press release. “This partnership with Twitter will enable NBC Olympics to make an enormous contribution to this conversation, bringing to the swarm of attention surrounding the London Games our expertise, depth of content from our years of preparation, and the unique access to the Games only NBC Olympics has in London.”