Sports Media Digest- July 10, 2012

Bob Costas and Jerry Seinfeld Looks Back at Abbott & Costello’s Who’s on First The MLB Network’s Bob Costas will sit down with comedian Jerry Seinfeld to look back at the 60th Anniversary of the first television airing of Abbott & Costello’s legendary Who’s on First routine. Costas & Seinfeld: Who’s on First? features extensive footage of the routine that TIME Magazine named as the best comedy sketch of the 20thcentury, interspersed with comments from Seinfeld on his favorite moments and how “Who’s on First?” influenced him as a comedian, writer and baseball fan.  The program debuts Thursday at 7:00p.m. ET.

My Wish Returns to SportsCenter July 15th– For the seventh year ESPN’s SportsCenter will spotlight sports-themed wishes granted through the Make-A-Wish Foundation to children with life-threatening medical conditions.  The My Wish series debuts Sunday, July 15th on the 10:00a.m. ET edition of the program and will continue daily at 3:00p.m. through Friday, July 20th.  LeBron James, Mark Sanchez, DeShean Jackson, Kyle Busch, Rory McElroy, and Alexander Ovechkin will be the athletes featured on this season’s segments.

U.S. Senior Open Thursday and Friday on ESPN-  ESPN will once again have early round coverage of the U.S. Senior Open. First and second round coverage from Lake Orion, Mich begins at 3:00p.m. ET with Sean McDonough, Andy North and Curtis Strange.

Grantland Looks at the History Behind the Start of WFAN- Bill Simmons’ Grantland has an oral history at the genesis of WFAN, the first 24/7 sports radio station in the country.  Through interviews with 60 people who were, at one time or another, involved with WFAN, the 15,000-plus word story (from 100 hours of tape and a transcript of 1,250 pages) details, among other things: the rough start for the station; the boost given by Don Imus and the ascent and ultimately the separation of station icons, Mike Francesa and Chris Russo.