The NFL announced today that it is shifting the Sunday afternoon late doubleheader game to 4:25p.m. ET to reduce instances in which fans miss the end of a 1:00p.m. ET game telecast because they must receive the opening kickoff of their home team’s late-afternoon game.
The 4:05p.m. start for games not part of the doubleheader schedule will not be changed.
From the NFL:
In researching the kickoff time shift, the NFL analyzed games from the 2009-11 seasons and found that 44 games required part of the audience to be switched to a mandatory doubleheader game kickoff. With a 4:25 PM ET kickoff time, that number that would have been reduced by 66 percent to only 15 games.
Approximately 40 games over the full 2012 season will be impacted by the 10-minute kickoff time shift – withhalf of those moves coming in games played in Mountain or Pacific time zones with 1:25 PM or 2:25 PM local starts.