It looks like the NBC Sports Group (NBCSG) will soon be getting into the sports radio business.
NBCSG will partner with Dial Global Sports beginning this September to distribute a NBC Sports Radio Network. The network’s content will include hourly sports news updates, daily features as well as full-length shows.
NBC Sports’ audio content will be streamed on NBCSports.com, DialGlobalSports.com, affiliate stations’ websites and other streaming services. On-demand short-form audio content will also be distributed online and through podcasts and other digital applications. Dial Global will be the exclusive ad and affiliate sales representative to the network.
“We are thrilled to bring the rich heritage of NBC Sports to listeners across national radio for the first time,” said Mark Lazarus, Chairman, NBC Sports Group in a press release. “By adding radio to our broadcast, cable, regional, and digital assets, the NBC Sports Radio Network will give sports fans a new way to interact with the NBC Sports Group day in and day out.”
“Dial Global is excited to partner with NBC Sports Group to expand upon Dial Global’s live play-by-play platform. We are confident that with NBC’s sports assets, we will create a leading full service sports network and bring great sports audio to listeners across America,” said Spencer Brown, Co-CEO of Dial Global.
The new NBC Sports Radio Network will feature national and local talent and programs will be of national and regional nature. Specific programming and commentator details will be announced at a later date.
At first glance it looks like NBC Sports is continuing to go after ESPN on another platform, this time radio. I will reserve judgement until a schedule is released and programming begins.