Sports Media Digest- April 10, 2012

Wednesday Night Baseball Returns to ESPN-  ESPN will have its first Wednesday Night Baseball telecast of the year tomorrow night as the Marlins take on the Phillies in Philadelphia.  Dave O’Brien and Nomar Garciaparra will call the action with Pedro Gomez reporting from the field.  First pitch is 7:00p.m. ET.

MLB Network Launches Strike Zone Channel- The MLB Network is launching a new channel today which will take viewers on a whirwind tour of all the Major League action on Tuesday and Friday nights.  MLB Network Strike Zone Channel will be on the air those two nights  will bring fans to every game across the league, with up-to-the-minute highlights, live look-ins and updates, all commercial-free.  Currently the new network can only be seen by subscribers of Brighthouse Networks, Dish Network, DiecTV, and Time Warner Cable.

Heat/Bulls and Mavericks/Warriors This Week’s TNT Double Header-  A battle for the top spot in the Eastern Conference headline this week’s NBA double header on TNT.  The Miami Heat travel to the Chicago Bulls for game one beginning at 8:00p.m. ET.  Marv Albert, Steve Kerr, Mike Fratello, and Craig Sager will be on hand.  The nightcap at 10:30p.m. ET will pit the Dallas Mavericks at the Golden State Warriors.  Kevin Harlan, Reggie Miller, and Cheryl Miller have the call.

Masters Coverage Online Does Well for ESPN-’s coverage of the 2012 Masters, including its ESPN Mobile Web and ScoreCenter, saw an average minute audience of 44,700, up 15% over 2011.  The golf index page saw average daily unique visitors up three percent, while average total minutes per day to the section were up 17 percent.  Additionally, the average daily unique visitors to golf content on the ESPN Mobile Web were up 25 percent.

ESPN Podcasts Fare Well for March-  Podcast downloads from for the month of march totalled 49 million, up 73% from last year. That number made March the best ever in terms of total downloads for one month.  The top five podcasts downloaded included  The BS Report with Bill SimmonsFirst TakePardon The InterruptionFirst Draft and Fantasy Focus Baseball.

Motor Sports and Bull Riding on CBS Sports Spectacular This Weekend-  This weekend, the CBS Sports Spectacular will feature a variety of motor sports and the latest from the Professional Bull Riders (PBR) tour.  Saturday at 2:00p.m ET dirt track racing takes center stage at the Lucas Oil Chili Bowl Nationals from Tulsa, OK.  Sunday at 1:00p.m. ET the Monster Energy AMA Supercross event from New Orleans will air.  At 2:00p.m. ET the PBR 15/15 Bucking Battle will air to cap the weekend.