Friday’s coverage of the NCAA Division I Men’s Basketball Championship across CBS, TBS, TNT, and truTV earned a combined rating of 5.4, making it the highest rated Friday of action since 1991. The rating was 8% over last year.
The 8 million viewers who turned in was 5% higher than 2011.
Over the first two days of the tournament, CBS and Turner Sports had an average rating of 5.3, 5% over last year. That was also the highest average rating for the first two days since 1991.