Sports Media Weekly Podcast No. 96

Ken Fang of Fang’s Bites and I take it easy on this week’s edition of the Sports Media Weekly Podcast.

We have no guest this week, allowing all of you to focus on watching the NCAA Basketball Tournament.

Speaking of the Big Dance, Ken and I lead-off the show by discussing the early ratings numbers for truTV for the First Four Games in Dayton.  We also look back at how CBS, Turner, and ESPN handled coverage of the unveiling of the 68 team field Sunday Night.

We then shift gears and talk about a report in Sports Business Journal on the possible extension of the television deal between ESPN and the Big 12 Network.

We wrap up the show by predicitng whether ESPN will be able to re-sign three of its higher profile talent, Erin Andrews, Michelle Beadle, and Scott Van Pelt.  The contracts of all three expire soon.