Sports Media Digest- March 6, 2012

Heat/Lakers Gain Strong Ratings For ESPN/ABC-  Sunday’s NBA telecast of the Miami Heat at the Los Angeles Lakers scored ESPN and ABC an audeince of just over seven million viewers, making it the network’s most viewed, non-Christmas Day regular season game ever.  The viewership was 37% higher than the comparable game of a year ago (Lakers/Spurs). The 4.3 rating tied the mark for the highest rated non-Christmas regular season game on the network with the January 30, 2011 game bewteen the Celtics and Lakers.

TNT NBA Twinbill Thursday-  TNT is set for this week’s NBA double header.  The action begins at 8:00p.m. ET with the Orlando Magic at the Chicago Bulls with Kevin Harlan, Mike Fratello, and Craig Sager on the call.  The nightcap at 10:30p.m. ET will feature the Dallas Mavericks at the Phoenix Suns with Dick Stockton, Chris Webber, and David Aldridge on the mic. Through 27 games this season, TNT has seen an average rating of 1.8 for its NBA action, up 20% over 2011.

Patriot Leage Championship on CBS Sports Network-  The CBS Sports Network will provide live coverage of the Patriot League Championship tomorrow night at 7:00p.m. ET.  Lehigh and Bucknell will meet with an automatic bid to the NCAA Tournament at stake. Bob Socci and Vince Curran will have the call.

Sunday’s The Journey: Big Ten Basketball 2012 Highest Rated Ever on BTN- The Big Ten Network (BTN) today reports that this Sunday’s edition of The Journey: Big Ten Basketball 2012 came in with a rating of 1.16, making it the highest rated original program ever on the network.  This episode of the series following the Purdue – Indiana men’s basketball game, featured spots of senior nights at four schools.

Feinstein Joins SiriusXM’s Mad Dog Radio-  Renowned sports journalist and author John Feinstein will be joining the on-air crew at Mad Dog Radio, the all-sports talk radio on channel 86 on SiriusXM Radio.  Feinstein will join Bruce Murray beginning this Thursday at 10:00am to host the newly named Beyond the Brink program.  Feinstein and Murray will debut their show at the ACC Basketball Tournament, broadcasting live from Atlanta’s Philips Arena on Thursday and Friday.  Throughout the year, Feinstein and Murray will cover the spectrum of sports on their show, interviewing high profile guests, debating topics and talking with callers nationwide about the headline stories of the day.