Sports Media Weekly Podcast No. 89- January 25, 2012

It’s just Ken Fang of Fang’s Bites and me on this week’s edition of the Sports Media Weekly Podcast.

We start the show by again talking about the strong ratings for the NFL Playoffs.  We also touch upon a practice by some networks to tie in an advertiser into coverage of the pre and post game shows.

We also spend some time touching upon how the media has handled the passing of former Penn State Head Coach Joe Paterno, especially in light of the scandal that rocked the university in November.

We also touch upon the news this week that USA Today has purchased Fantasy Sports Ventures and Big Lead Sports.  Ken’s blog is an independent venture under the Big Lead Sports banner.

We end the show talking about the executive decisions made by new ESPN President John Skipper, the Breeders’ Cup returning to NBC, and a rant by me on keeping an eye on Twitter during a big sporting event.