Sports Media Digest- January 10, 2011

Here are some other items making news today in the sports media world;

CBS Provides Final Ratings Numbers for Steelers/Broncos-  CBS Sports today came out with more ratings news from Sunday’s AFC Wild Card match-up between the Steelers and Broncos.  The audience for the game topped 42.3 million viewers, a whopping 41% increase over 2011.  The final rating for the game was 24.0, up 40% from last year’s Wild Card match-up on CBS.

TNT Gets Set For Thursday’s NBA Twin Bill-  TNT is promoting this week’s NBA double header.  The action begins at 8:00p.m. ET as the New York Knicks travel to Memphis to take on the Grizzlies.  Game two comes up at 10:30p.m. ET as the Orlando Magic travel to take on the Golden State Warriors.

ESPN Preps for Coverage of Tennis’ First Major-  ESPN is planning over 100 hours of live coverage of tennis’ first major of 2012, the Australian Open.  Cliff Drysdale leads the network’s coverage. Chris Evert, Darren Cahill, Mary Joe Fernandez, Brad Gilbert, Patrick McEnroe and Pam Shriver return as analysts.  Chris Fowler will again host and call select matches, with Chris McKendry also hosting. The tournament starts this Sunday, January 15th on ESPN2 and ESPN3.  Action can also be seen on the platforms of WatchESPN.

Tracy Austin Joins Tennis Channel for Coverage of the Australian Open-  The Tennis Channel has announced that two-time US Open winner Tracy Austin will join the network’s coverage of the Australian Open.  Austin will join Bill Macatee and Martina Navratilova in the booth for select matches.  The Tennis Channel is set to provide over 175 hours of coverage, 30 hours of live matches, beginning January 16th.

Panasonic and NBC to Partner in Providing 3D Coverage of the Summer Olympics in the U.S.- NBC Sports, the U.S. rights holder for the Olympic Games, is partnering with Panasonic to provide 3D coverage of this year’s Summer Games in London.  The broadcasts will be produced by Olympic Broadcasting Services and be made available on a next day delay.

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