BCS Championship Gives ESPN Second Biggest Cable Audience of All Time

Last night’s BCS Championship game between LSU and Alabama on ESPN registered an overnight rating of 16.2, making it the second highest rated cable television program of all time, behind last year’s championship between Oregon and Auburn (17.8 rating).

The audience for the game was 24.2 million viewers, also second behind last year’s game which attracted 27.3 million viewers.

In the local markets of the teams Birmingham had a rating of 61.2 while New Orleans had a rating of 53.3.

ESPN also reports huge audience numbers watching the game online.  The average minute audience across all WatchESPN platforms was 261,000, up 40% over the 2011 BCS Championship.  More than 523,000 people watched the game on WatchESPN.

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