Sports Media Weekly Podcast No. 78, Gail Sideman, Publiside

Thanks again for joining us for this week’s edition of the Sports Media Weekly Podcast.

Ken Fang of Fang’s Bites and I lead off the show talking about the media coverage of the scandal which has arisen at Penn State University on its handling of the allegations against former defensive coordinator Jerry Sandusky.

Other topics on the table include the NFL Network’s game coverage beginning tomorrow night and the prospects of the new announcing team of Brad Nessler and Mike Mayock; Bob Costas’ expanded role with the NBC Sports Network; UFC’s long awaited debut on Fox; ratings for last weekend’s #1 vs. #2 match-up between LSU and Alabama; the legacy of Joe Frazier; and the 10th anniversary of Pardon the Interruption.

We continue the discussion of the Penn State story with Gail Sideman, Owner and Publicist at Publiside, a publicity and media relations firm.  We talk to Gail about how the university has failed in controlling its message during this scandal as well as what it, and other institutions, can do to prevent such catastrophic events from snowballing out of control in the future.

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