The Big Ten Network (BTN) and CBSSports.com College Network have announced a new partnership agreement for the formation of the Big Ten Digital Network, which will develop the online presence of all conference schools, the Big Ten Conference, and BTN itself.
BTN.com will serve as the host of the conference digital network, with the entire operation powered by the CBSSports.com Digital Network.
The Big Ten Digital Network will enable greater content sharing, particularly video, across all member school websites.
“The Big Ten Digital Network represents another important step in our growth,” BTN President Mark Silverman said in a press release. “By aggregating and growing these already sizable audiences through our existing on-air promotional vehicles, the Big Ten Digital Network will be an attractive proposition for advertisers and a logical partnership between them, the universities, CBSSports.com College Network and BTN.”
“This partnership with the Big Ten Network is yet another crucial step in our pursuit to work with the biggest brands across the collegiate athletics landscape,” said Rob Schupler, Senior Vice President, University Sales and Marketing, CBSSports.com College Network. “This creative and strategic alliance with the Big Ten Network will serve as the model for future interactive partnerships with other major college conferences.”