MLS & NBC Sports Group Reach Multi-Year Deal

NBC Sports Group and Major League Soccer (MLS) have negotiated a three-year media partnership deal which will begin in the 2012 MLS season.

Under the agreement, the network will televise 45 MLS games per season as well as 4 U.S. Men’s National Team matches. NBC will carry two regular season MLS matches, two MLS play-off matches, and two appearances by the U.S. National Team.  The NBC Sports Network (Versus) will televise 38regular season MLS matches, three MLS play-off matches, and 2 U.S. National Team matches.

“Everyone at the NBC Sports Group is thrilled to begin this partnership with Major League Soccer,” said NBC Sports Group Chairman Mark Lazarus in a press release. “MLS is a perfect fit for our new group, and we are uniquely positioned to help grow soccer in the United States with extensive coverage on NBC Sports Network, significant programming on the broadcast network and our growing digital platforms. Additionally, this agreement complements the partnerships that five of our regional sports networks have with their local MLS teams.”

“Our new partnership with the NBC Sports Group is a significant step forward for Major League Soccer and U.S. Soccer,” said MLS Commissioner and Soccer United Marketing CEO Don Garber. “The NBC Sports Group is world-renowned for its award-winning coverage, superb broadcast quality and promotional expertise. We are excited to be part of NBC’s ambitious plans for soccer, and look forward to reaching a considerable audience on multiple platforms.”

NBC will also provide pre, and post game shows for each match.  NBC Sports group also has exclusive digital rights for all matches it produces.

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