Westwood One, a powerhouse in radio network sports coverage, has entered into a deal to merge with Dial Global, which provides national advertising sales representation to over 200 radio
programs, services and networks on over 8,000 stations.
Westwood One provides live radio coverage of the NFL as well as NCAA basketball, baseball and hockey.
It’s unknown how this merger will impact its sports programming going forward.
“This transaction brings together a highly complementary portfolio of programming assets that will better
serve our clients and customers,” said Spencer Brown, David Landau and Ken Williams co-CEO’s of Dial
Global in a press release. “We will focus on utilizing the combined company’s expanded content and sales platform to
enhance the services and value we offer to our current and future clients.”
Rod Sherwood, President of Westwood One, commented, “We are excited about this merger and the
benefits it will bring to our customers by complementing our existing portfolio of sports, talk, news, music
and entertainment programming. Our employees have worked hard to create a diverse portfolio of assets
that, when combined with Dial Global, will better serve our clients.”