The NBC Sports Group today announced that Versus will be renamed NBC Sports Network effective January 2nd.
This name change had been rumored for some time and may be seen by some as NBC’s move to launch a strong challenge to ESPN. NBC Sports Group hopes to use the NBC Sports Network as the 24/7 platform for all of NBC Sports properties.
“This effort is a major step towards a complete strategic alignment of all our platforms and businesses,” said Mark Lazarus, Chairman, NBC Sports Group in a press release. “This is more than just a name change for VERSUS. It’s a complete repositioning of the brand to provide value for marketers, consumers as well as all our affiliates and distributors. We want anyone who comes into contact with any of our assets to immediately connect with the NBC Sports brand promise.”
As you can see NBC Sports Group is adapting its NBC Sports logo into the new NBC Sports Network logo. With the change coming on January 2nd, NBC will use its coverage of Sunday Night Football on January 1st as well as the NHL Winter Classic and the NFL Wild Card Playoffs to launch a cross branding of the new network.
Here is video of Lazarus discussing the name change: