Sporting News Radio, a national sports radio network branded as such in 2000 is now changing its name to Yahoo! Sports Radio in an announcement today between Sporting News Radio owner Gow Broadcasting and the online sports site.
The agreement will allow Yahoo! Sports to extend its brand to radio in over 180 radio stations across the country as well as Sirius Satellite Radio.
“Yahoo! Sports Radio builds on our leadership as the No. 1 sports site online and creates a national and local outlet for our brand and talent,” said Ken Fuchs, VP Yahoo! Media Network in a press release. “As Yahoo! Sports covers the biggest events, stories and athletes on and off the field, our partnership with Gow Broadcasting will provide more access to our users and solutions to our advertising partners that want to connect with them wherever they consume sports.”
“We are delighted to enter this relationship with Yahoo! Sports,” said David Gow, CEO of Gow Broadcasting, LLC. “We have long enjoyed Yahoo! Sports’ content. We believe strongly that the resources at Yahoo! Sports combined with our on-air talent create the strongest sports roster in the industry. For our affiliates and our listeners, we can deliver top-shelf reporting, analysis and commentary.”
Expect to hear Yahoo! Sports writers and columnists to appear regularly on the network. The partnership between Yahoo! Sports and Gow Broadcasting will allow for the development of new content across multiple platforms.
The Sporting News Radio weekday line-up will remain the same for now on the new Yahoo! Sports Radio.