ESPN is reporting that Game One of the NBA Finals between the Dallas Mavericks and Miami Heat on ABC saw a 10.7 overnight rating, up three percent over last year’s Celtics/Lakers opener.
The 10.7 is also up 15 percent over the 9.4 rating from the 2006 NBA Finals Game One featuring these same two teams.
The rating was the highest for a Game One in the Finals since 2004 when the Detroit Pistons/Los Angeles Lakers had an overnight rating of 11.4.
Sports Media Journal 