We are a day late for this week’s edition of the Sports Media Weekly Podcast.
Ken Fang of Fangs Bites and I look at the ratings for both the Men’s and Women’s College Basketball Tournaments on CBS and ESPN respectively, noting that both championship finals ratings were flat as compared to 2010.
We also look at the early coverage of the Masters, and whether CBS should continue to earn the favor of the tournament in gaining broadcast rights year in and year out.
We also look ahead to early summer as the International Olympic Committee looks to award US television rights to the 2014 and 2016 Olympics…
And we wrap up by applauding the coverage of former CNN sports anchor Nick Charles and his battle with bladder cancer.