ESPN/ABC has announced that it saw a 10.4 overnight rating for Game 1 of the NBA Finals between the Celtics and Lakers. That number is 17% higher than the 8.9 figure for Lakers/Magic in 2009.
From ESPN PR:
As was the case for every Finals game on ABC in 2009, Thursday night’s Game 1 broadcast was the highest-rated show of the night for all of television, helping ABC to win the night for all networks in primetime.
The broadcast tied for the highest-rated Game 1 overnight rating (with 2008) over the past six years.