ABC Sees 10.4 Overnight for Game 1 of the NBA Finals

ESPN/ABC has announced that it saw a 10.4 overnight rating for Game 1 of the NBA Finals between the Celtics and Lakers.  That number is 17% higher than the 8.9 figure for Lakers/Magic in 2009.

From ESPN PR:

As was the case for every Finals game on ABC in 2009, Thursday night’s Game 1 broadcast was the highest-rated show of the night for all of television, helping ABC to win the night for all networks in primetime.

The broadcast tied for the highest-rated Game 1 overnight rating (with 2008) over the past six years.

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