Sports Media Weekly Podcast #21- Jim Lefko, Indianapolis Star

Sports Media Weekly Time for our Super Bowl week edition of the Sports Media Weekly Podcast. One day later than usual but still packed with information!

This week Ken Fang of Fang’s Bites and I preview the expected high ratings for Sunday’s big game, and reviewed what proved to be a tame Super Bowl Media Day.

Ken and I also look forward to NBC’s coverage of the Vancouver Winter Olympics  and plans by Turner and CBS to submit a joint bid if the NCAA opts out of its contract for the NCAA Men’s Basketball Tournament and expands the field to 96 teams.  Ken also fills us in on his trip to New York to see a preview of the new Bloomberg Sports fantasy baseball software package.

Our guest this week has a huge investment in this week’s Super Bowl.  We are joined by Jim Lefko, Senior Editor for Sports at the Indianapolis Star.  We talk with Jim about how is news organization is staffing the big game and it’s plans to cover the home town Colts.

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