I’ve always been a proponent of adapting the adage of Tip O’Neil when it comes to the media. O’Neil believed “all politics is local”. I belive that sometimes “the best media is local”.
You can find out so much more about a team or an athlete by taking time to read what the local journalists are writing. Case in point is the Vikings signing of Brett Favre.
Take a look at the sports sections at the Minneapolis Star Tribune and the St. Paul Pioneer Press. Full blown coverage of the signing is not a surprise. An event of this magnitude is expected to be huge in any media market.
I have hope that the Minnesota press will begin asking tough questions of the Vikings and Favre once the season gets underway. But for one day, the media in the Land of 10,000 Lakes appears to have a little purple ink in its pens…