So much for the lazy, hazy days of summer. We have a jam-packed edition of Sports Media Weekly.
We begin the show with the official news today of the return to ESPN of Keith Olbermann. Olbermann will host a nighttime program at 11:00p.m. ET on ESPN2 beginning August 26th. We discuss how the reunion of Olbermann and ESPN, which seemed impossible just a few months ago, came to fruition. We also delve into how the re-hire of Olbermann is ESPN’s way to divert attention from the launch next month of Fox Sports 1.
Speaking of Fox Sports 1 we look at the report in Sports Business Journal that Fox may be having a difficult time reaching its desired home penetration of 90 million homes when Fox Sports 1 debuts on August 17.
We wrap the segment by critiquing Fox’s promotional video, aired during last night’s MLB All-Star Game, touting the launch of Fox Sports 1; the make-up of the Regis Philbin Fox Sports 1 program, and the flat ratings for last night’s Mid-Summer Classic.
Our second guest this week is Peter Burns of Mile High Radio. Peter joins us to discuss the collaboration announced last week that his morning radio program will be simulcast on the Denver Post website and that he, the paper, and KCDO TV have begun production on a nightly 30-minute local sports program.