Strong Overnight Numbers for NBA Game 7

From ESPN PR:

NBA Finals Game 7 on ABC – the Miami Heat defeated the San Antonio Spurs in a thriller to repeat as NBA Champions – delivered a 17.7 overnight rating, according to Nielsen. This is the second highest-rated NBA game in ABC history. The telecast peaked at a 22.6 from 11:30 p.m. – 11:45 p.m. ET.

Game 7 is also expected to mark the 37th consecutive time an NBA Finals telecast has won the night for all of television and is the 25th straight time it has delivered double-digit overnight ratings.

The game generated a 44.2 metered market rating in Miami, making it the highest-rated NBA game ever in the market. Additionally, Game 7 scored big in San Antonio with a 46.4.

The 2013 NBA Finals averaged a 12.4 metered market rating, up five percent from an 11.8 for the 2012 NBA Finals.

In addition, the Kia NBA Countdown pre-game show scored a strong 5.4 overnight rating.

Digital records

Game 7 of The Finals on ABC live through special simulcasts on ESPN3 logged its largest NBA game ever with more than 32 million total minutes and an average minute audience of 189,000 across computers, smartphones, tablets, Xbox and Apple TV (source: Adobe SiteCatalyst).  Additionally, NBA content across ESPN digital platforms generated over 115 million total minutes, the largest single day of the NBA Playoffs and nearly half of which were consumed on mobile properties.  NBA content on ESPN.com also logged an average minute audience of 25,000 (up 64 percent compared to Games 1-6).

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